Associate Brand Manager

Job Overview:

Bucked Up exists to help people show up stronger — with more confidence, more energy, and more edge — when it matters. We build performance nutrition that works, tell the truth about what’s inside it, and have fun bringing it all to life.

Founded in Utah, Bucked Up has grown from a single pre-workout into a performance nutrition brand spanning energy, hydration, and active lifestyle categories, backed by a passionate community that values results over hype. We take performance seriously, but we don’t take ourselves too seriously.

Our culture rewards ownership, speed, and accountability. We move fast, push boundaries, expect opinions backed by data, and believe the best brands are built by people who work hard, think creatively, and aren’t afraid to stand out.

We are looking for an Associate Brand Manager that will play a critical role in supporting Bucked Up’s brand strategy, brand communications, and integrated marketing execution. This position partners closely with Brand, Creative, Social, Sales, and Agency teams to ensure consistent, compelling brand storytelling across all consumer touchpoints while also tracking and measuring progress and uncovering opportunities.

This is a developmental role with a clear path to Brand Manager, designed for high-potential marketers who want to grow into full brand ownership over time.

The role is based at Bucked Up’s Content House in Lindon, UT. This is an in-person role and anticipated 10-15% travel.

What You’ll Do

• Support the development and execution of brand communication plans across paid, owned, and earned channels
• Serve as a key connection point across Influencers, Email/SMS, Website, Design, eCommerce, Events, PR, and Experiential to keep campaigns aligned and on-strategy
• Project manage brand campaigns from kickoff through execution, keeping timelines, deliverables, and cross-functional partners on track
• Manage and execute creator and influencer campaigns, from sourcing and briefing through activation and performance reporting
• Support brand partnership and sponsorship execution, including event activation and contract deliverable tracking
• Partner with creative, social, and media teams to bring brand messaging to life across digital, retail, and experiential touchpoints
• Ensure consistency of brand voice, visual identity, and messaging across all channels
• Own monthly POS and category analysis (e.g., SPINS/Nielsen), tracking velocity, distribution, and competitive share to inform brand strategy
• Monitor the competitive landscape, including new product launches, pricing, distribution, and digital and influencer activity, and synthesize findings for brand strategy
• Analyze household panel data across categories on household penetration, repeat rate, and buyer profile
• Support brand health tracking (brand studies, PR and social sentiment) and connect findings to brand strategy
• Support weekly and monthly business reviews with clear performance summaries and insights
• Contribute to brand budget management, invoice tracking, and spend pacing
• Support promotions and sweepstakes programs, including landing pages, point-of-sale materials, and legal review coordination
• Work closely with Sales and Shopper Marketing teams to support customer-facing materials and retail execution
• Support brand planning processes, including annual plans, campaign recaps, and business reviews
• Build foundational brand management skills including communication strategy, campaign planning, performance measurement, and cross-functional leadership

What You Will Receive

• Competitive salary, commensurate with experience
• Annual bonus potential tied to brand and business performance
• Comprehensive benefits package including health, dental, vision, 401(k) match, PTO, family leave, and professional development opportunities

What You Bring

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred but not required)
• 2–5 years of experience in brand marketing, marketing communications, or integrated marketing (CPG or consumer brand preferred)
• Strong interest in brand building, storytelling, and consumer communications
• Experience supporting campaigns, creative development, or media execution
• Experience managing or executing creator and influencer campaigns, including sourcing, briefing, content coordination, and performance tracking, strongly preferred
• Analytical mindset with the ability to translate data into insights
• Excellent communication, organization, and project-management skills
• Comfortable working cross-functionally in a fast-paced environment
• Passion for fitness, performance, or lifestyle brands is a plus

DAS Labs (DBA Bucked Up) is an equal employment opportunity and affirmative action employer that participates in the E-Verify program as required by law. All qualified applicants will receive consideration for employment without regard race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status or other legally protected characteristics. Bucked Up does not sponsor applicants for work visas.