Associate Brand Manager

Job Overview: 

Bucked Up exists to help people show up stronger — with more confidence, more energy, and more edge — when it matters. We build performance nutrition that works, tell the truth about what’s inside it, and have fun bringing it all to life. 

Founded in Utah, Bucked Up has grown from a single pre-workout into a performance nutrition brand spanning energy, hydration, and active lifestyle categories, backed by a passionate community that values results over hype. We take performance seriously, but we don’t take ourselves too seriously. 

Our culture rewards ownership, speed, and accountability. We move fast, push boundaries, expect opinions backed by data, and believe the best brands are built by people who work hard, think creatively, and aren’t afraid to stand out. 

We are looking for an Associate Brand Manager that will play a critical role in supporting Bucked Up’s brand strategy, brand communications, and integrated marketing execution. This position partners closely with Brand, Creative, Social, Sales, and Agency teams to ensure consistent, compelling brand storytelling across all consumer touchpoints while also tracking and measuring progress and uncovering opportunities. 

This is a developmental role with a clear path to Brand Manager, designed for high-potential marketers who want to grow into full brand ownership over time. 

The role is based at Bucked Up’s Content House in Lindon, UT. This is an in-person role and anticipated 10-15% travel. 

What You’ll Do 

• Support the development and execution of brand communication plans across paid, owned, and earned channels
• Help manage integrated marketing campaigns from brief through execution, ensuring on-strategy and on-brand delivery
• Partner with creative, social, and media teams to bring brand messaging to life across digital, retail, and experiential touchpoints
• Ensure consistency of brand voice, visual identity, and messaging across all channels
• Assist in tracking and reporting brand KPIs including awareness, engagement, velocity, and campaign effectiveness
• Support brand planning processes, including annual plans, campaign recaps, and business reviews
• Contribute to brand budget management, invoice tracking, and spend pacing
• Analyze POS data to track brand, category, and SKU-level performance across channels and geographies
• Monitor velocity, distribution, and rate of sale to identify growth opportunities and performance gaps
• Analyze household panel data across categories on household penetration, repeat rate, and buyer profile analysis
• Support weekly and monthly business reviews with clear performance summaries and insights
• Work closely with Sales and Shopper Marketing teams to support customer-facing materials and retail execution
• Coordinate with Content, PR, Field Marketing, and Experiential teams to ensure cohesive brand storytelling
• Partner with agencies and external vendors to support campaign execution and asset development
• Build foundational brand management skills including communication strategy, campaign planning, performance measurement, and cross-functional leadership
• Gain exposure to senior leadership decision-making and brand strategy discussions
• Prepare for future ownership of brand initiatives as part of a clear progression to Brand Manager 

What You Will Receive 

• Base Salary: $75,000 – $90,000 (depending on experience)
• Annual bonus potential tied to brand and business performance
• Comprehensive benefits package including health, dental, vision, 401(k) match, PTO, family leave, and professional development opportunities 

What You Bring 

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred but not required)
• 2–5 years of experience in brand marketing, marketing communications, or integrated marketing (CPG or consumer brand preferred)
• Strong interest in brand building, storytelling, and consumer communications
• Experience supporting campaigns, creative development, or media execution
• Analytical mindset with the ability to translate data into insights
• Excellent communication, organization, and project-management skills
• Comfortable working cross-functionally in a fast-paced environment
• Passion for fitness, performance, or lifestyle brands is a plus