Marketing Director – Lafayette

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Position Overview

Broussard, David, & Moroux is a top personal injury law firm in downtown Lafayette that offers potential for advancement, annual salary increases, holiday bonuses, a generous holiday schedule, and 100% employer-paid benefits for employees. We are currently seeking a seasoned Marketing Director-level executive to set the direction for all firm-wide marketing, communications, and business development initiatives across our Lafayette, Covington, and New Orleans offices. This is a senior leadership role reporting directly to firm partners, and the ideal candidate will bring executive presence, a proven record of driving measurable growth at a prior organization, a sharp eye for brand and messaging, and the seniority to command confidence from firm leadership from day one. Based on demonstrated performance, we expect this person to earn a seat on the firm’s Leadership Team within their first year — this role is intended to shape how the firm operates, not simply execute marketing tasks.

Responsibilities

• Set and own the firm’s overall marketing strategy, brand positioning, and annual marketing plan;
• Serve as the primary point of contact with named partners on marketing direction, translating partner feedback into actionable guidelines and campaigns;
• Lead, mentor, and manage marketing team members and coordinate cross-functional work with attorneys and staff;
• Direct and evaluate relationships with outside vendors, including design, media buying, and advertising partners;
• Oversee firm-wide advertising campaigns across digital, broadcast, billboard, and print channels, including budget management and ROI reporting;
• Ensure all marketing content and brand assets comply with Louisiana Rules of Professional Conduct and other applicable advertising regulations;
• Own brand governance – voice, visual identity, and messaging consistency – across all attorney, office, and practice-area materials;
• Guide the firm’s digital presence, including website strategy, SEO, social media strategy, and reputation management;
• Develop and present marketing performance reporting and strategic recommendations to firm leadership;
• Lead crisis communications and high-visibility PR moments, including media inquiries and public statements;
• Identify and cultivate referral partner and community relationships that reinforce the firm’s courtroom identity, and
• Manage the marketing budget and vendor contracts.
  
  

Qualifications

• Bachelor’s degree in marketing, advertising, journalism, communications, public relations, or a related field; advanced degree a plus;
• 10 years of progressive marketing/communications experience, including at least 5 years in a Director-level or above role with direct ownership of budget, staff, and firm-wide strategy; law firm or professional services marketing required;
• Demonstrated experience managing outside agencies, media buyers, and creative vendors, including seven-figure annual marketing budgets and multi-market or multi-location campaigns;
• Strong understanding of legal advertising rules and compliance considerations, or demonstrated ability to learn quickly;
• Proven track record building and executing integrated campaigns across digital, broadcast, and print;
• Excellent writing, editing, and executive-level presentation skills;
• Experience managing marketing budgets and reporting on ROI to firm leadership; and
• Strong people-management skills, with prior experience building, leading, and developing a marketing team as a department head or director.
  
  

Experience with CRM software is required; experience with legal case management software, such as SmartAdvocate, is preferred.

Compensation

• Compensation is commensurate with experience
  
  

Benefits

• 100% employer-paid Health and Life Insurance;
• Monthly Health Savings Account contribution from employer;
• 401k contribution after one year;
• Generous holiday schedule;
• Employee appreciation and team building events.