What are the responsibilities and job description for the Brand Manager position at Broda?
About Broda (A MITY Company)
Broda is a leading manufacturer of premium positioning chairs and seating solutions designed to improve comfort, safety, and quality of life in healthcare environments. Broda is proud to be part of the MITY family of brands, a global leader in furniture manufacturing serving healthcare, education, hospitality, and commercial markets.
Broda combines innovation, craftsmanship, and care-driven design to support caregivers and the people they serve.
The Opportunity
We are seeking a Brand Marketing Manager to help elevate the Broda brand, support dealer and sales initiatives, and execute marketing strategies that drive awareness and demand. This role offers the opportunity to make a meaningful impact while working within a larger, well‑resourced organization through MITY.
What You’ll Do
- Develop and execute integrated marketing campaigns across digital, print, email, and social media channels
- Assist in writing and creating engaging content for brochures, websites, email campaigns, and social platforms
- Support strategy development for marketing campaigns, social media, and digital advertising
- Conduct market research to identify target audiences and analyze market and industry trends
- Collaborate cross‑functionally with sales and internal teams to ensure alignment
- Create and manage sales enablement materials to support lead generation and dealer success
- Partner with the sales team to support dealer relationships and marketing needs
- Monitor, analyze, and report on campaign performance using analytics tools
- Stay current on marketing best practices and healthcare industry trends
What We’re Looking For
Required Qualifications
- Bachelor’s degree in Marketing, Business, or a related field
- 4 years of experience in digital marketing, content marketing, or a related role
- Proven experience supporting marketing campaigns and brand initiatives
- Strong understanding of performance marketing and advertising strategies
- Experience using analytics tools to track and evaluate campaign performance
- Excellent written and verbal communication skills
- Strong organizational skills and ability to manage multiple priorities
- Ability to work independently and collaboratively in a team environment
Preferred Qualifications
- Experience in the medical device or healthcare industry
Salary : $75,000 - $90,000