Brand Manager

Brand Manager (Remote or Hybrid/Onsite) - Contractor for maternity leave

The Brand Manager leads the strategy and development of integrated marketing campaigns across retail and digital channels, while also supporting agency management, brand calendar and annual planning, in addition to brand budget stewardship. This role collaborates cross-functionally to drive brand awareness and relevance, along with retail sales velocity.

This role reports to the VP of Brand and has a direct report who oversees sales marketing and shopper marketing programs (Marketing Associate). This role also works closely with the Sr Innovation Manager to support GTM initiatives for new product innovation.

Key Responsibilities

Integrated Marketing Campaigns

• Leads integrated marketing campaigns that are on-brand and insight-led across channels that support tentpole moments, LTO launches, and peak period promotions.
• Monitors campaign performance vs target benchmarks, and provides recommended marketing actions, in partnership with media agency and internal stakeholders across insights, DTC, marketplace and social teams
  
  

Brand & Calendar Planning

• Orchestrates and leads on-going calendar planning across retail, social, DTC and marketplace– bringing insights, audience, and category know-how to the development and maintenance of the calendar to lead collaboration on key moments
  
  

Retail & Product Marketing

• Over-sees Marking Associate who leads shopper marketing and marketing sales efforts; supporting digital and in-store awareness driving efforts (inclusive of digital display, retail media, in-store shippers, and promotions), and sell-in materials
• In partnership with the Sr Innovation Manager, supports flavor and pack type innovation, packaging, and planning for base business initiatives that grow velocity at shelf
  
  

Agency Management

• Owns creative and media agency management, inclusive of campaign timelines, budgets and internal stakeholder feedback; bringing brand expertise to campaign development
• Supports holistic media planning in close partnership with the VP of Brand and the social media team; inclusive of agency briefing, audience insights, test and learn agenda, upside opportunities, and input across channel tactics (OTT/OLV/CTV/OOH/social)
  
  

Brand & Budget Stewardship

• Monitor, analyze and report on brand health metrics, in-line with brand and business targets; surface insights that can help inform brand strategies
• Own and execute brand marketing budget management and monthly reconciliation process across brand marketing departments; from PO creation to monthly reporting
  
  

You Have

• Bachelor’s Degree, MBA preferred
• Minimum 3-5 years of brand management experience; with at least one year of people management experience.
• Experience working for or with creative and media agencies, internal and/or external
• Experience working for a CPG brand, with P&L management experience
• Experience in leading creative campaigns that get recognized
• Experience in managing shopper marketing programs (i.e. physical display programs, coupon programs (i.e. Inmar, Ibotta, Aisle), and retailer media networks
• Experience in managing marketing budgets for national brands
• Thrive in a fast-paced environment with multiple priorities
• Organized, detail-oriented, self-motivated, with the ability to easily transition between multiple tasks and problem solve
• Excellent verbal and written communication skills with keen attention to detail
• Proactive, problem-solving, self-starter
  
  

BUILT Bar is truly a standout among protein bars. With its exceptional nutritional profile and so many delicious flavors, BUILT Bar is the favorite protein bar of many discerning snackers, fitness trainers and fitness enthusiasts alike.