Marketing Associate

THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office. Its productions span Broadway, Off Broadway, London’s West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.

We are committed to developing an inclusive and supportive culture, where employees have equal opportunity for growth.

$24.00/ hour

FLSA Status: Non-Exempt

Summary

The Marketing Associate is a vital member of the Broadway Across America’s (BAA) North office in Minneapolis as part of BAA. This entry-level position assists the Marketing team in the tactical implementation of advertising and public relations campaigns to ensure successful Broadway engagements in Appleton, East Lansing, Grand Rapids, Madison, Milwaukee, Minneapolis and Omaha.

Duties And Responsibilities

• Facilitate approval process, and routing via email, with BAA National teams, partner markets and shows to ensure all collateral is accurate, effective and maintains brand consistency
• Proofreading marketing materials for content, style and accuracy per North Marketing Team guidelines
• Provide creative support and development of marketing materials with regards to marketing messaging and design, following prescribed style preferences and accuracy of information with oversight from senior staff
• Manage coordination and tracking of production work on behalf of BAA and partners including, but not limited to, emails, website updates, print ads; from the initial request through to completion, sending and/or trafficking of the finished assets
• Prepare advertising settlements by accurately accounting for all bills associated with media placements and expenses related to the show’s advertising budget for select North Markets
• Provide advertising plan, advertising settlement proofing and actualization support to North Marketing Team
• Create BAA Production Invoices and distribute to partners
• Collect and submit advertising invoices from partners to BAA Accounts Payable
• Responsible for updating season and single ticket advertising budgets with actualized AP Invoices
• Provide support on the creation of, verifying accuracy and scheduling of emails, SMS and app notifications, and distributing schedule to BAA North office members
• Executes advertising plans in coordination with the Marketing team; maintains communication with venue partners, show representatives, and vendors
• Assist Marketing and Ticketing staff on presale, promotional offers, and third party offers to get created and operational; ie BAA created microsites and Ticketmaster promo pages
• Maintains the local Broadway Across America market webpages for the seven markets including facilitating updates and brand standard of BroadwayGrandRapids.com with oversight from BAA National Marketing
• Assist with ensuring accuracy in Monday.com project management system for all BAA North office members
• Takes notes on partner and show calls for North Marketing team and shares with North office members
• Duties as assigned
  
  

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

• Cooperation
• Establishes and maintains effective relationships
• Active listener
• Offers assistance and support to co-workers
• Works cooperatively in group situations
• Adaptability
• Able to work around unexpected changes of circumstance or workload
• Modifies a planned course of action based on new circumstances
• Changes communication style to achieve the best results
• Functional Competencies
• Looks for ways to improve and promote quality
• Demonstrates accuracy and thoroughness
• Knowledge of digital advertising
• Team Orientation
• Fosters team cooperation
• Understands team roles and responsibilities
• Supports group problem solving
  
  

Qualifications Aka KSAOs

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education And/or Experience

• Bachelor’s Degree in Communications, Marketing, Theatre or Arts Administration preferred but not required
• 1 – 2 years of marketing experience preferred but not required
• Proficient in Excel and Word
• Experience and knowledge with Google Sheets and Docs a plus
  
  

Communication Skills

• Attention to detail, proof-reading, copy-editing skills
• Ability to read, analyze, and interpret advertising plans, digital advertising reports and ticket sales reporting
• Ability to write marketing copy that conform to prescribed style and format.
• Ability to respond to common inquiries or complaints from partners, colleagues, or members of the industry.
• Ability to effectively present information to colleagues
  
  

Critical Thinking

• Ability to work on multiple projects at a time with good time management skills in order to meet deadlines
• Ability to prioritize projects based on deadlines, time needed to complete, and order of importance
• Able to create dynamic marketing strategies under the direction of the North Marketing Team for each show to maximize visibility with target audiences.
• Strong analytical and problem-solving skills
  
  

Physical Demands

Required

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to:

• Sitting, standing, and working on a computer
• Help on special events
• Escort talent or greet guests
  
  

Work Environment

Duties

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:

• An open office environment with frequent interruptions and employee traffic.
• Noise and distractions from productions and/or an active office setting
• Must be willing to work nights and weekends as needed
  
  

Acknowledgement

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor. Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

The John Gore Organization is an equal opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status or any other legally protected classification under local, state or federal laws.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification or position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

The John Gore Organization’s recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. The John Gore Organization may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.