Marketing Associate

Location: Arden Hills, MN

Compensation: $55,000 – $60,000 / year (Dependent on Experience)

Schedule: Full-Time | Hybrid – 60% In-Office

About the Opportunity

Are you an organized, creative marketing professional looking to launch your career in B2B marketing?

Avenica has partnered with our customer—a leading manufacturer of high-performance cutting tools for metalworking—to hire an Entry-Level Marketing Associate (CRM & Marketing Operations) at their Arden Hills, MN office.

This is a hands-on role for someone who’s detail-oriented, eager to learn, and excited to grow across a broad range of marketing functions—from CRM ownership and content creation to event support and campaign execution. Our customer offers a collaborative, people-focused culture rooted in precision engineering and a strong commitment to sustainability.

Why Join Our Customer?

• Competitive salary of $55,000–$60,000 based on experience.
• Hybrid flexibility—primarily in-office with some remote work available.
• Broad exposure across CRM, content, social media, video, and events—ideal for early-career growth.
• Collaborative team environment with cross-functional exposure to sales, product management, and external partners.
• Work for a globally recognized manufacturer with a strong commitment to innovation and sustainability.
• Clear opportunity to grow within a marketing operations function as the team expands.

  Key Responsibilities

  CRM Ownership & Marketing Operations

• Serve as the primary day-to-day owner of the company CRM (user support, data hygiene, and basic administration).
• Maintain clean, accurate contact and company data, including segmentation, lists, and duplicate management.
• Support sales and marketing workflows: campaign tracking, email list builds, and basic dashboards/reports.
• Document CRM processes and recommend improvements to increase adoption and data quality.
• Coordinate with internal stakeholders and external support partners on CRM needs and enhancements.

  Marketing Materials Procurement & Distribution

• Manage procurement, inventory, and distribution of brochures, catalogs, product sheets, and promotional items.
• Coordinate print runs, shipping logistics, and fulfillment for internal teams, customers, and events.
• Maintain an organized library of marketing collateral (digital and physical), ensuring correct versions are accessible.
• Track usage and reorder points to keep materials available and cost-effective.

  Social Media Content & Posting

• Create and publish social media posts aligned with brand guidelines and campaign priorities.
• Maintain a content calendar and coordinate approvals as needed.
• Partner with internal subject-matter experts to translate technical topics into clear, engaging content.
• Track basic performance metrics (reach, engagement, clicks) and suggest improvements based on results.

  Video & Content Support

• Assist with planning, scripting, coordinating, and producing short-form video and other marketing content.
• Support editing and post-production tasks (basic trimming, captioning, formatting for each platform).
• Coordinate logistics for video shoots: scheduling, locations, product samples, and stakeholders.
• Help maintain a repository of approved media assets (photos, clips, logos, templates).

  Events & Community Marketing

• Promote in-house and partner events including trade shows, webinars, open houses, and trainings.
• Support event preparation: collateral, swag, signage, lead capture processes, and follow-up lists.
• Assist with event communications: invitations, reminders, recap posts, and post-event reporting.

  Strategy & Continuous Improvement

• Assist in developing and refining an overall marketing strategy, including channel planning and campaign ideas.
• Gather input from sales and product teams to help align messaging with customer needs.
• Conduct ongoing competitor research, tracking positioning, messaging, product highlights, and channel activity.
• Contribute to quarterly planning by summarizing results, lessons learned, and next-step recommendations.

  What You Bring

  Required

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience/internships).
• Strong organizational skills and attention to detail.
• Clear written communication skills and comfort engaging with technical topics.
• Ability to manage multiple tasks, prioritize effectively, and meet deadlines.
• Comfortable learning new tools such as HubSpot, social scheduling platforms, and basic design/video tools.

  Nice to Have

• Hands-on experience with HubSpot (CRM, lists, basic reporting; Marketing Hub experience is a plus).
• Familiarity with B2B marketing—especially in manufacturing or industrial environments.
• Experience creating content for LinkedIn, Instagram, and Facebook (organic posting and light analytics).
• Working knowledge of Canva and/or Adobe tools; basic video editing experience (e.g., Premiere, CapCut, DaVinci Resolve).

  Equal Employment Opportunity

  Avenica is an Equal Opportunity Employer. We are committed to creating an inclusive and diverse workplace where all individuals are respected and valued. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other protected characteristic.

  We believe that diversity of backgrounds, perspectives, and experiences strengthens our team and drives innovation. We welcome applicants from all walks of life and encourage individuals from underrepresented groups to apply.

Salary : $55,000 - $60,000