What are the responsibilities and job description for the Director – Business Development, AdvisorTarget Reach position at Broadridge?
At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.
The Business
Acquired by Broadridge in May of 2024, AdvisorTarget is the industry leader in providing behavioral intent insights on what financial professionals are in the market for now. AdvisorTarget clients include some of the largest asset managers and wealth managers in the US markets, as well as fintechs and issuers.
AdvisorTarget Reach is an advertising solution for financial services companies to target advertising to High-Net-Worth Investors and Financial Professionals.
The Role
The Director – Business Development for AdvisorTarget Reach will be responsible for leading commercial efforts and growing the AdvisorTarget Reach business.
More specifically, this role will be responsible for the following:
We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective.
Use of AI in Hiring
As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws. Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration.
US applicants: Click here to view the EEOC "Know Your Rights" poster.
Disability Assistance
We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws.
If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email to BRcareers@broadridge.com.
The Business
Acquired by Broadridge in May of 2024, AdvisorTarget is the industry leader in providing behavioral intent insights on what financial professionals are in the market for now. AdvisorTarget clients include some of the largest asset managers and wealth managers in the US markets, as well as fintechs and issuers.
AdvisorTarget Reach is an advertising solution for financial services companies to target advertising to High-Net-Worth Investors and Financial Professionals.
The Role
The Director – Business Development for AdvisorTarget Reach will be responsible for leading commercial efforts and growing the AdvisorTarget Reach business.
More specifically, this role will be responsible for the following:
- Lead biz dev efforts with Ad Networks for the commercial use and integration of AdvisorTarget data.
- Lead sales efforts with ad agencies and direct clients to sell advertising targeting both high net worth individual investors and investment professional.
- Lead business development efforts with publishers to integrate AdvisorTarget Reach data for targeting and to build a back fill network for Advisor campaigns, providing access to the AdvisorTraget audience outside of the Google Ads environment.
- Lead business development efforts with publishers to sell advisor segments within their existing opt-in email lists targeting Advisors
- Lead efforts to build O&O sites to scale (starting with FinSum) so we can run campaigns on our own properties resulting in better margins on sold campaigns.
- Develop new data products to bring to market as to expand AdvisorTarget Reach offering
We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective.
Use of AI in Hiring
As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws. Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration.
US applicants: Click here to view the EEOC "Know Your Rights" poster.
Disability Assistance
We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws.
If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email to BRcareers@broadridge.com.
Salary : $150,000 - $165,000