What are the responsibilities and job description for the Director, Marketing Strategy & Creative Experiences position at BrightSpring Health Services?
Director, Marketing Strategy & Creative Experiences
Job Locations
US-KY-LOUISVILLE
| ID | 2026-187841 | Line of Business | PharMerica | Position Type | Full-Time |
PharMerica
The Director Marketing Strategy & Creative Experiences is a strategic and creative leader responsible for driving cohesive, high-impact marketing experiences across creative services, campaign strategy, digital experiences, events, and sponsorships. This role ensures that brand storytelling, customer engagement, and marketing execution are tightly aligned to business goals across all touchpoints.
Reporting to the VP of Marketing, the Director will lead cross-functional teams and agency partners to deliver integrated campaigns and experiences that elevate the brand, deepen audience engagement, and drive measurable results.
Schedule: Monday - Friday, hours per business needs
Benefits and perks for You!
- Health Savings & Flexible Spending Accounts (up to $5,000 for childcare)
- Tuition discounts & reimbursement
- 401(k)
- Company Paid Time Off*
- Shift Differential
- DailyPay
- Pet Insurance
- Employee wellness and discount programs
Medical, Dental, Vision insurance
*Benefits may vary by employment status
- Owns the development and execution of integrated marketing strategies that span brand, campaigns, digital experiences, events, and sponsorships
- Translates business objectives into clear creative and experiential strategies that drive awareness, engagement, and demand
- Serves as a strategic partner to marketing, sales, and executive leadership on campaign planning and brand initiatives
- Leads creative services (design, copy, production, and content) to ensure brand consistency, quality, and innovation across all channels
- Establishes and evolves brand standards, messaging frameworks, and creative best practices
- Oversees creative concepting and production for major campaigns, digital experiences, and experiential activations
- Directs the planning and execution of multi-channel campaigns, ensuring alignment across digital, experiential, sponsorship, and owned channels
- Partners with channel owners to ensure campaign assets and experiences are optimized for each audience and platform
- Uses insights and performance data to inform campaign refinement and future planning
- Oversees the strategy and execution of digital experiences, including websites, landing pages, interactive content, and campaign microsites
- Champions a user-centered approach that prioritizes usability, storytelling, and conversion
- Partners with analytics and digital teams to continuously improve experience performance
- Leads the strategy, planning, and execution of events, sponsorships, and experiential marketing, ensuring they support brand and demand objectives
- Maximizes sponsorship value through integrated activation plans and cross-channel promotion
- Ensures events and experiences are on-brand, engaging, and measurable
- Leads, mentors, and develops a high-performing team across creative, experiential, and campaign disciplines
- Manages external agencies, vendors, and partners to deliver high-quality work on time and within budget
- Fosters strong collaboration across marketing, communications, digital, and business teams
- Bachelor's degree in Marketing, Communications, Business, or a related field (Master's preferred).
- 12 years of progressive marketing experience, with leadership responsibility across creative, campaigns, digital, and experiential marketing.
- Proven success leading integrated marketing programs that combine brand, digital, and live experiences.
- Strong creative sensibility paired with strategic and analytical thinking.
- Experience managing teams, agencies, and complex projects with multiple stakeholders.
- Excellent communication, presentation, and stakeholder-influencing skills.
- Health care experience required
PharMerica, an affiliate of BrightSpring Health Services, delivers personalized pharmacy care through dedicated local teams, serving health care providers such as skilled nursing facilities, senior living communities, and hospitals. We also cater to individuals with behavioral needs, infusion therapy needs, seniors receiving in-home care, and patients with cancer. Operating long-term care, home infusion, and specialty pharmacies across the nation, we combine the personal touch of a neighborhood pharmacy with the resources of a national network. Our comprehensive solutions, backed by industry-leading technology and regulatory expertise, ensure accurate medication access, cost control, and compliance with best-in-class clinical standards. We are committed to enhancing resident health, reducing staff burdens, and supporting our clients' success. For more information, visit www.pharmerica.com. Follow us on Facebook, Twitter, and LinkedIn.
Res-Care, Inc., dba BrightSpring Health Services (“ResCare”), is an Equal Opportunity Employer. ResCare does not discriminate against any person on the basis of gender, race, color, national origin, religion, disability, age, veteran status, gender identity or sexual orientation in admission, treatment, or participation in its programs, services and activities, or in employment, or on the basis of gender in its health programs and activities.