Regional Sales Manager - Western Territory

Regional Sales Manager – Western Territory

Bread Man Baking Co. | Houston, Texas

About Bread Man Baking Co.

Bread Man Baking Co. is a fast-growing artisan commercial bakery specializing in premium breads, rolls, buns, sweet goods, and custom baked solutions for foodservice, retail, private label, and branded CPG customers. We combine old-world baking traditions with modern production capabilities to deliver exceptional quality, consistency, and innovation to customers throughout the United States.

We are seeking an experienced Regional Sales Manager to accelerate our growth by developing new business opportunities, expanding strategic customer relationships, and driving sales across retail grocery, private label, foodservice, in-store bakery, deli, and CPG channels.

Position Summary

The Regional Sales Manager will be responsible for identifying, developing, and managing high-value customer relationships across multiple sales channels. The ideal candidate brings a proven track record selling bakery, deli, prepared foods, or packaged food products into major grocery retailers, distributors, foodservice operators, and private label programs.

This role requires a hunter mentality, strong industry relationships, and the ability to navigate complex sales cycles with category managers, bakery directors, deli directors, procurement teams, and executive decision-makers.

Key Requirements and Qualifications

Requirements

HERE IS WHO YOU ARE…

Location: Based near a major airport in the Southwest, Mountain West, or West Coast

(Examples: Phoenix, Denver, Las Vegas, Salt Lake City, Los Angeles, San Diego, San Francisco)

What We're Looking For

Drive & Motivation

• You are passionate about premium food products and believe consumers deserve better-tasting, higher-quality baked goods made with authentic ingredients and craftsmanship.
• You are energized by the challenge of identifying new opportunities, opening doors, and winning new business.
• You thrive on building long-term relationships and becoming a trusted partner to your customers.
• You enjoy working independently while collaborating closely with cross-functional teams to achieve ambitious growth goals.
• You are excited by the opportunity to help build one of the fastest-growing artisan baking companies in the country.

Character & Abilities

• You are highly organized and can effectively manage multiple priorities in a fast-paced, entrepreneurial environment.
• You naturally build strong relationships and establish credibility with buyers, category managers, and senior decision-makers.
• You are a self-starter with a strong work ethic and a relentless drive to deliver results.
• You are adaptable, resourceful, and comfortable navigating the challenges of a growing business.
• You consistently deliver high-quality work while meeting deadlines and exceeding expectations.

Knowledge & Skills

• Strong strategic selling, negotiation, and account management skills.
• Proven ability to analyze market trends, customer needs, and category opportunities.
• Exceptional communication, presentation, and relationship-building abilities.
• Experience leveraging syndicated data, consumer insights, and category trends to support customer growth strategies.
• Strong project management and organizational skills.
• Proficiency with CRM platforms, sales reporting tools, and Microsoft Office Suite.

Experience

• 5–10 years of successful sales experience within the bakery, deli, prepared foods, foodservice, private label, or consumer packaged goods (CPG) industries.
• Proven experience calling on national and regional grocery retailers, club stores, and mass merchants.
• Established relationships with retailers such as H-E-B, Kroger, Publix, Whole Foods Market, Trader Joe's, Wegmans, Sprouts, Costco, Sam's Club, Target, and other major regional and national chains.
• Experience developing and managing private label, co-manufacturing, or branded CPG programs.
• Experience working with In-Store Bakery (ISB), In-Store Deli (ISD), Prepared Foods, and Category Management teams.
• Bachelor's degree in Business, Marketing, or a related field preferred.

Preferred Qualifications

• Existing relationships with key retail buyers, bakery directors, deli directors, category managers, and procurement leaders.
• Experience working with foodservice distributors and regional foodservice operators.
• Sales forecasting, budgeting, and revenue planning experience.
• Experience launching new products and securing retail distribution.

What You'll Do

• Develop and execute strategic growth plans for assigned regions and key accounts.
• Build and maintain strong relationships with retail grocery, foodservice, private label, and distributor partners.
• Drive new business development initiatives and expand existing customer relationships.
• Lead all sales activities within your territory while partnering closely with Operations, Product Development, Customer Service, and Executive Leadership.
• Develop accurate sales forecasts, revenue plans, and growth strategies to achieve company objectives.
• Manage customer-specific promotional plans, pricing strategies, and volume forecasts.
• Present new products, category insights, and business reviews to retail buyers and decision-makers.
• Utilize consumer insights, category trends, and market data to identify growth opportunities.
• Seek out and secure new private label, branded, and co-manufacturing opportunities.
• Ensure exceptional execution through effective collaboration with brokers, distributors, and internal teams.
• Represent Bread Man Baking Co. at industry trade shows, customer meetings, and networking events.
• Serve as a brand ambassador for Bread Man Baking Co. and help drive awareness of our artisan baking capabilities across the marketplace.

Travel Requirements

• Ability to travel throughout assigned territories and nationally as needed (approximately 40–60% travel, including occasional overnight travel).

Compensation & Benefits

• Competitive base salary
• Performance-based bonus and incentive opportunities
• Health benefits
• Paid time off
• Professional development opportunities
• Travel and business expense reimbursement

Why Join Bread Man Baking Co.?

This is an opportunity to join a rapidly growing artisan bakery with a reputation for quality, innovation, and customer service. You'll have the ability to make a direct impact on our growth strategy while helping bring exceptional bakery products to some of the most recognized retailers and foodservice operators in the country.