What are the responsibilities and job description for the Marketing Data Analyst position at BRAVE Books?
ABOUT BRAVE BOOKS
At BRAVE Books, we create faith- and values-based stories, TV shows, games, and resources that equip families to raise the next generation of courageous, truth-filled leaders. We publish bold, meaningful content every month, from picture books and graphic novels to TV series and more, all designed to captivate children and support parents in the battle for their kids’ hearts and minds.
ABOUT BRAVE’S CULTURE
At BRAVE Books, we’ve built a team of reliable, relentless high-performers who are loyal to the mission, driven to win, and selfless in execution. We hire individuals who show up hungry, take ownership, and grind with consistency — the kind of people who carry more than their share without needing the spotlight.
ABOUT THE ROLE
BRAVE Books is looking for a Marketing Data Analyst to help drive smarter decisions across our marketing, eCommerce, and subscription business. This role is responsible for owning core performance reporting, identifying trends and insights, and translating complex data into clear, actionable recommendations for leadership and execution teams.
You’ll work closely with Marketing, Finance, and Operations to ensure we understand what’s working, what’s not, and where to allocate resources to drive profitable growth. This role is ideal for someone who is highly analytical, detail-oriented, and comfortable working directly in tools like Shopify and Excel to support a fast-moving, performance-driven organization.
RESPONSIBILITIES:
- Own and maintain marketing and revenue performance reporting across channels
- Analyze Shopify data including sales, AOV, LTV, churn, refunds, and cohorts
- Track and report on subscription metrics (retention, churn, renewal rates, MRR)
- Build and maintain dashboards and reports in Excel and related tools
- Work with the marketing team to evaluate campaign performance and ROI
- Identify trends, anomalies, and opportunities within customer and sales data
- Support forecasting, budgeting, and performance planning
- Ensure data accuracy and consistency across platforms and reports
- Help define and standardize key business and marketing KPIs
- Provide clear insights and recommendations backed by data
- Assist with A/B test analysis for offers, pricing, funnels, and creative
- Work cross-functionally to answer data questions quickly and accurately
REQUIRED QUALIFICATIONS:
- Strong proficiency in Shopify (orders, customers, products, reports, exports)
- Advanced Excel skills (pivot tables, formulas, data cleaning, analysis)
- Experience analyzing business performance data
- Strong analytical and problem-solving skills
- Ability to translate data into clear, actionable insights
- High attention to detail and data integrity
- Self-starter who can manage priorities and deadlines independently
- Strong written and verbal communication skills
- Alignment with BRAVE Books’ mission and values
PREFERRED QUALIFICATIONS:
- Experience working with e-commerce or subscription businesses
- Familiarity with subscription platforms (Recharge, Skio, or similar)
- Experience with marketing analytics tools (Google Analytics, Meta Ads Manager, etc.)
- Experience building dashboards in tools like Looker Studio, Power BI, or similar
- SQL or basic data querying experience
- Background in analytics, finance, economics, marketing, or a related field
Brave Books offers a competitive salary and regular additional incentives. Full-time employees will be eligible for a benefits package that includes health insurance, dental insurance, vision insurance, PTO, employee discounts, and small company benefits like a relaxed dress code, company birthday celebration, and professional development credits.
We thank all applicants for their interest.
Salary : $46,000 - $56,000