Sales / Key Account Manager

Laser Cutting & Welding Sales / Key Account Manager

Location: Wixom, MI

Department: Sales

Reports To: CEO / President

FLSA Status: Full Time Exempt

Job Purpose:

A motivated and results-driven Sales / Key Account Manager for Laser Cutting and Laser Welding products. This role is responsible for developing new business opportunities while managing strategic customer accounts across North America. The ideal candidate combines strong sales capabilities with a solid technical understanding of laser material processing, enabling them to identify customer needs and position the company's advanced laser processing solutions effectively. This individual will work closely

with customers, OEMs, integrators, and internal engineering teams to deliver innovative solutions for cutting and welding applications. This position is based in Wixom, Michigan, and will support customers throughout North America.

Duties and Responsibilities:

Sales and Business Development

• Drive sales growth for laser cutting and laser welding products through new business development and strategic account management.
• Identify and develop opportunities with OEMs, system integrators, and end users in industries such as automotive, aerospace, and general manufacturing.
• Develop and execute territory sales plans aligned with Precitec’s growth strategy.
• Manage the entire sales cycle including lead generation, technical discussions, proposal development, and contract negotiation.

Key Account Management

• Build and maintain strong relationships with key customers and strategic partners.
• Act as the primary contact for customers, ensuring long-term partnerships and high customer satisfaction.
• Understand customer processes and identify opportunities for process improvements using Precitec solutions.
• Coordinate internally with engineering, applications, and service teams to deliver successful projects.

Technical Sales Support

• Conduct technical product presentations, demonstrations, and application discussions with customers.
• Support customer trials and process validation in collaboration with the applications engineering team.
• Provide guidance on laser cutting and welding process optimization and system integration.
• Stay informed about technological developments and competitive solutions in laser material processing.

Market Development

• Monitor market trends and competitor activities within the laser processing industry.
• Represent Precitec at trade shows, conferences, and customer events.
• Contribute to marketing initiatives including technical articles, presentations, and
• product promotion.

Required Qualifications

• Bachelor’s degree in Mechanical Engineering, Electrical Engineering, Physics, or related technical field (or equivalent technical experience).
• 5 years of experience in technical sales, applications engineering, or business development in the industrial laser or advanced manufacturing industry.
• Strong understanding of laser material processing such as laser cutting, welding, or related technologies.
• Proven track record of developing new business and managing key customer accounts.
• Excellent communication and presentation skills.
• Ability to travel 30–50% across North America.

Preferred Qualifications

• Experience with laser beam delivery systems, processing heads, or laser process monitoring.
• Knowledge of industrial automation, robotics integration, or CNC systems.
• Experience selling into automotive OEMs, Tier suppliers, machine builders, or system integrators.
• Familiarity with fiber laser suppliers such as IPG, TRUMPF, Coherent, or Laserline.
• Additional languages such as Spanish or German are a plus.