Social Media and Communications Manager

Scope of Responsibilities: 

The Social Media & Communications Manager is responsible for overseeing the bank’s external communications strategy and digital presence, ensuring consistency of messaging, strong brand positioning, and meaningful engagement with clients and audiences.

This role combines corporate communications, social media strategy, and content development, managing both strategic planning and day-to-day execution across social platforms and communication channels.

The ideal candidate is both strategic and hands-on, capable of managing corporate messaging while also developing engaging digital content and monitoring audience engagement.

Key Responsibilities:

Social Media Strategy & Management

• Develop and execute a comprehensive social media strategy aligned with business and brand objectives.
• Manage the bank’s presence across key social platforms including LinkedIn, Instagram, and YouTube.
• Oversee day-to-day social media operations including calendar overview, publishing, monitoring, engagement, and reporting.
• Identify platform trends, audience behaviors, and emerging opportunities to continuously optimize performance.
• Plan and execute organic and paid social campaigns to expand brand reach and engagement.

Communications Strategy & Management

• Lead the development and execution of the bank’s external communications strategy, ensuring consistent messaging across all channels.
• Draft, review, and edit corporate communications materials, including emails to clients, press releases, announcements, newsletters, website content, and executive messaging.
• Ensure alignment of messaging with the bank’s brand positioning, tone of voice, and regulatory requirements.
• Maintain and manage the corporate communications calendar, coordinating announcements, campaigns, and institutional initiatives.
• Partner with senior leadership and internal teams to communicate product launches, strategic initiatives, partnerships, and events.
• Coordinate communication initiatives across teams in the United States and Brazil to ensure brand consistency and message alignment.
• Support the management of reputation-sensitive communications and assist in crisis communication planning when required.

Content Strategy & Development

• Develop and maintain a content strategy and editorial calendar aligned with marketing priorities and communications initiatives.
• Create and oversee the production of engaging digital content, including social media posts, articles, short-form video, and campaign assets.
• Collaborate with design agencies and internal teams to produce high-quality visual and written content.
• Ensure all content is aligned with the bank’s tone of voice and brand standards.

Community Engagement & Digital Reputation

• Monitor, respond to, and report on interactions across social media platforms and digital channels.
• Manage audience engagement and support community management initiatives.
• Monitor brand sentiment and client feedback across digital channels.
• Escalate reputational issues when necessary and support crisis communication protocols.

Performance Measurement & Reporting

• Track and analyze social media performance metrics and communications impact.
• Provide regular reporting and insights to marketing leadership.
• Use data and insights to optimize content, campaigns, and communication strategies.

Required Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, or related field.
• 5 years of experience in communications, social media, or content marketing.
• Strong experience in corporate communications and digital content management.
• Excellent writing, editing, and storytelling skills.
• Strong analytical mindset and ability to translate performance data into actionable insights.
• Fluency in English and Portuguese (written and verbal) is required.

Preferred Qualifications

• Experience working in financial services, fintech, or regulated industries.
• Experience managing corporate announcements, PR materials, or executive communications.
• Familiarity with paid social media campaigns and digital marketing strategies.
• Experience managing creative agencies or external vendors.
• Spanish proficiency is a plus.

Key Skills

• Corporate communications strategy
• Social media management and growth
• Content marketing and storytelling
• Digital reputation management
• Data analysis and reporting
• Crisis communication awareness
• Brand voice development
• Stakeholder communication

Tools & Platforms

• Social media platforms (LinkedIn, Instagram, YouTube)
• Social media management tools (Hootsuite, Sprout Social)
• Analytics platforms (Google Analytics, social insights)
• Content creation tools (Adobe Creative Suite, Canva)
• Email and communications tools (Mailchimp or similar)
• Project management tools (Monday, Jira, Asana)
• Microsoft Office Suite

Key Attributes

• Strategic thinker with strong execution skills
• Strong communicator and storyteller
• Data-driven and performance-oriented
• Organized and able to manage multiple initiatives
• Adaptable in a fast-paced environment
• Up-to-date with digital and communications trends