What are the responsibilities and job description for the Social Media Coordinator (Part-Time) position at Box Elder County?
Description
Content Creation and Social Media Coordinator (Part-Time)
Visit Box Elder County
About the Role
Visit Box Elder County is looking for a creative, self-motivated part-time Social Media Coordinator to bring our destination marketing campaign, Naturally Outside The Box, to life across organic social channels. This is a hands-on, day-to-day content role - you'll be the daily voice behind our social presence, capturing and sharing the wide-open landscapes, wildlife, water recreation, history, and small-town character that make Box Elder County a must-visit (not just a drive-through) Utah destination.
This role is ideal for someone who loves telling visual stories, has a great eye behind the camera, and knows how to spot and ride a trend before it peaks.
What You'll Do
Content Creation and Social Media Coordinator (Part-Time)
Visit Box Elder County
About the Role
Visit Box Elder County is looking for a creative, self-motivated part-time Social Media Coordinator to bring our destination marketing campaign, Naturally Outside The Box, to life across organic social channels. This is a hands-on, day-to-day content role - you'll be the daily voice behind our social presence, capturing and sharing the wide-open landscapes, wildlife, water recreation, history, and small-town character that make Box Elder County a must-visit (not just a drive-through) Utah destination.
This role is ideal for someone who loves telling visual stories, has a great eye behind the camera, and knows how to spot and ride a trend before it peaks.
What You'll Do
- Coordinate all organic social channels (Instagram, Facebook, and others as needed) posting, responding, and engaging on a consistent schedule
- Build and maintain a content calendar aligned with seasonal campaign themes (spring/summer wildlife & water recreation, fall harvest & migratory birds, winter snow & heritage travel)
- Create original photo and video content showcasing Box Elder County's outdoor recreation, scenic drives, historic sites, and local events
- Grow each social channel through community engagement, consistent posting, and creative content that reflects the "Naturally Outside The Box" brand voice
- Identify and act on emerging social media trends, adapting them to fit the destination's story and audience
- Collaborate with the marketing team to align social content with broader campaign goals (overnight stays, visitor spending, awareness among drive-market travelers)
- Track and report on basic engagement performance to inform content decisions
- A genuine interest in travel, tourism, and the outdoors
- Strong photography and/or videography skills, comfortable shooting and editing content on the go (phone or camera)
- Familiarity with Instagram, Facebook, and current social platform best practices
- A creative eye and an instinct for what makes content stop the scroll
- Self-starter who can manage a content calendar and work independently with light oversight
- Strong writing skills for captions and community engagement
- Ability to travel locally around Box Elder County to capture content (reliable transportation required)
- Experience with content scheduling tools (Later, Meta Business Suite, etc.)
- Basic photo/video editing skills (Lightroom, CapCut, Canva, etc.)
- Past experience in tourism, destination marketing, or small-business social media
- Wordpress Experience- Ability to make small edits and revisions on the website
- Type: Part-time
- Location: Box Elder County, UT (on-location content capture required)
Salary : $25