Social Media Coordinator (Part-Time)

Visit Box Elder County

Visit Box Elder County is looking for a creative, self-motivated part-time Social Media Coordinator to bring our destination marketing campaign, Naturally Outside The Box, to life across organic social channels. This is a hands-on, day-to-day content role - you'll be the daily voice behind our social presence, capturing and sharing the wide-open landscapes, wildlife, water recreation, history, and small-town character that make Box Elder County a must-visit (not just a drive-through) Utah destination.

This role is ideal for someone who loves telling visual stories, has a great eye behind the camera, and knows how to spot and ride a trend before it peaks.

• Coordinate all organic social channels (Instagram, Facebook, and others as needed) posting, responding, and engaging on a consistent schedule

• Build and maintain a content calendar aligned with seasonal campaign themes (spring/summer wildlife & water recreation, fall harvest & migratory birds, winter snow & heritage travel)

• Create original photo and video content showcasing Box Elder County's outdoor recreation, scenic drives, historic sites, and local events

• Grow each social channel through community engagement, consistent posting, and creative content that reflects the "Naturally Outside The Box" brand voice

• Identify and act on emerging social media trends, adapting them to fit the destination's story and audience

• Collaborate with the marketing team to align social content with broader campaign goals (overnight stays, visitor spending, awareness among drive-market travelers)

• Track and report on basic engagement performance to inform content decisions

• A genuine interest in travel, tourism, and the outdoors

• Strong photography and/or videography skills, comfortable shooting and editing content on the go (phone or camera)

• Familiarity with Instagram, Facebook, and current social platform best practices

• A creative eye and an instinct for what makes content stop the scroll

• Self-starter who can manage a content calendar and work independently with light oversight

• Strong writing skills for captions and community engagement

• Ability to travel locally around Box Elder County to capture content (reliable transportation required)

• Experience with content scheduling tools (Later, Meta Business Suite, etc.)

• Basic photo/video editing skills (Lightroom, CapCut, Canva, etc.)

• Past experience in tourism, destination marketing, or small-business social media

• Wordpress Experience- Ability to make small edits and revisions on the website

• Type: Part-time

• Location: Box Elder County, UT (on-location content capture required)