What are the responsibilities and job description for the Head of Digital Marketing & Ecommerce position at Boutique Recruiting?
A global supplier specializing in the design and manufacture of water filtration, purification and separation products for distributors and OEMs is hiring a Head of Digital Marketing & Ecommerce to lead growth across Amazon, Home Depot and multiple D2C brand websites. This high-visibility role will build and scale the digital engine behind one of the fastest-growing companies in consumer goods, water filtration and home improvement. As the strategic owner of ecommerce performance, SEO, paid media and digital content you will lead a creative and data-driven marketing team to deliver revenue acceleration, marketplace expansion and brand impact. If you’re a hands-on digital leader who loves building structure, driving KPIs, and creating explosive ecommerce growth you’ll thrive here. Must be able to work onsite in Rancho Cucamonga, CA.
Salary Range: $110,000 - $150,000 / Year DOE
Head Of Digital Marketing & Ecommerce Responsibilities
Salary Range: $110,000 - $150,000 / Year DOE
Head Of Digital Marketing & Ecommerce Responsibilities
- Build and execute ecommerce and digital marketing strategies to grow online revenue and brand awareness
- Lead paid media channels including Google Ads, Meta Ads, TikTok Ads and Amazon Advertising
- Own Amazon and marketplace operations, optimizing product listings, content, SEO and performance metrics
- Develop, track and report KPIs, conversion rates, CAC/LTV and campaign ROI across all channels
- Manage budgets, forecasts, channel spend and pacing recommendations
- Oversee email and retention marketing programs using platforms like Klaviyo or Mailchimp
- Drive organic growth with SEO strategy, content optimization and landing page improvements
- Lead and mentor a multi-disciplinary creative and marketing team
- Improve operations by establishing productivity frameworks, project management and cross-functional alignment via monday.com
- Identify emerging digital trends, tools and technology that drive competitive advantage
- Ensure brand consistency while supporting distinct strategies for each product line
- 5 years of digital marketing and ecommerce leadership experience in consumer goods
- Demonstrated success growing revenue through Amazon major online retailers
- Hands-on experience with B2C ecommerce, Shopify and marketplace management
- Fluent in SEO, SEM, retargeting, paid media optimization and multi-channel data analysis
- Team leadership experience
- Expertise with analytics tools and marketplace tools
- Strategic mindset with operational rigor
- Strong copy, communication and presentation skills
- High-ownership, energetic personality with a passion for accountability and performance
- Bachelor’s in Marketing or related field
- 5 - 7% annual performance bonus
- 100% employer-paid medical/dental/vision for employee
- 401(k) with employer match
- Negotiable PTO paid holidays
- Fun, tight-knit team culture with company events and shared successes
Salary : $110,000 - $150,000