What are the responsibilities and job description for the Email Marketing Specialist position at BodyHealth?
BodyHealth is dedicated to empowering individuals to achieve optimal health and performance through innovative, science-based nutritional supplements and holistic health solutions. Founded with the mission to bridge the gap between traditional healthcare and natural wellness, BodyHealth stands at the forefront of the health and wellness industry, providing products that cater to the needs of both everyday individuals and elite athletes.
Our mission is to enhance the quality of life for our customers by providing superior nutritional supplements that support overall health, vitality, and performance. We believe in the power of natural ingredients, rigorous scientific research, and the holistic approach to health, ensuring that our products deliver maximum benefits without compromising on quality or safety.
The Email Marketing Specialist will be responsible for executing and optimizing customer communications that drive engagement and repeat purchase. This role focuses on managing email and SMS campaigns, lifecycle flows, and re-engagement efforts, using data and testing to continuously improve performance. The ideal candidate is detail-oriented, analytical, and experienced in hands-on execution, with a strong understanding of how thoughtful, well-timed communication supports long-term customer relationships.
Key Responsibilities
- Lead the execution and ongoing optimization of email and SMS campaigns that support customer engagement and repeat purchase.
- Build, maintain, and improve automated lifecycle flows, including welcome, post-purchase, cart and browse abandonment, replenishment, and re-engagement.
- Apply advanced segmentation and personalization techniques based on customer behavior, purchase history, and engagement data.
- Execute structured A/B testing across subject lines, creative, timing, frequency, and messaging, using results to continuously improve performance.
- Manage the email and SMS campaign calendar, ensuring accurate, timely, and high-quality execution across promotions and launches.
- Analyze campaign performance and provide clear recommendations and optimizations based on engagement and conversion data.
- Partner closely with creative, ecommerce, and merchandising teams to ensure messaging aligns with brand standards and promotional priorities.
- Maintain email and SMS best practices, including deliverability, compliance, list health, and customer experience.
- Document processes, templates, and learnings to support consistency and scalability.
- Stay current on email and SMS trends, platform updates, and best practices.
Qualifications
- Experience: 4–6 years of hands-on experience executing and optimizing email and SMS campaigns in a lifecycle or CRM marketing role.
- Platforms: Strong working knowledge of tools such as Klaviyo, Attentive, or similar, including automation, segmentation, and reporting.
- Lifecycle Expertise: Proven experience building and optimizing lifecycle and retention-focused messaging (without owning loyalty or subscription programs).
- Analytics: Comfortable interpreting campaign and flow performance and applying insights to testing and optimization.
- Execution Strength: Highly detail-oriented, organized, and able to operate independently with minimal oversight.
- Collaboration: Confident partnering cross-functionally without formal authority.
- Bonus: Experience with e-commerce or DTC Shopify brands.
Benefits
- 10 days PTO
- 5 sick days
- 10 paid company holidays
- Medical, Dental, Vision
- Discount on all products!