What are the responsibilities and job description for the Senior Manager, Category Strategic Insights & Tools, Advanced Hydration position at BODYARMOR Sports Nutrition?
The Sr. Manager, Strategic Insights & Tools will support the Category Strategy & Insights team in developing and automating best‑in‑class analytics and insights for the Advanced Hydration division at The Coca-Cola Company. This role will focus on building out best-in-class insights for the Flavored Water, Hydration Enhancer & Premium Water Categories. They will partner with Sales, Marketing, Commercial, and Strategy to deliver actionable insights, support ad‑hoc requests, and create clear, compelling presentations for stakeholders. This role will report to the Director of Strategic Insights & Tools.
Responsibilities
Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Collaborative Leadership, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall Model
Pay Range
$139,600 - $157,900
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage
15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of America
City/Cities
Atlanta
Travel Required
00% - 25%
Relocation Provided:
No
Job Posting End Date
April 12, 2026
Our Purpose And Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Responsibilities
- Become the Category Expert for the Premium Water, Flavored Water & Hydration Enhancer Categories, with a focus on support for Coca-Cola Brands (Smartwater, VitaminWater, BODYARMOR Sportwater, Powerade PowerWater)
- Partner with key stakeholders in Sales, Marketing, Commercial and Strategy to analyze data, develop insights that align with company objectives
- Create Excel Based tools that align with company objectives (ex: Innovation Tracking, Competitive Analysis, Brand Deep-Dives).
- Demonstrated ability to create high quality PowerPoint presentations and deliver clear, engaging presentations.
- Strong understanding of Sales, Shopper Panel & Consumer Insights data and how to leverage insights. Ability to leverage various data sources into actionable insights to support decision-making processes
- Share pertinent & thorough updates supporting new technology, reporting capabilities, system developments, and enhancements.
- Bachelor's degree required
- 5 years relevant CPG Insights or Analytical Experience
- Hybrid model at Atlanta office required (3 days in-office)
- Advanced Excel (with experience presenting data models required) and PowerPoint
- Team player with exceptional leadership, communication, and collaboration skills
- Demonstrated business acumen, attention to detail, and time‑management abilities
- Experience building reports using POS and syndicated data sources (e.g., Nielsen, Circana)
- Experience leveraging insights tools and platforms (e.g., Kantar, Mintel, PlacerAI, Euromonitor)
Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Collaborative Leadership, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall Model
Pay Range
$139,600 - $157,900
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage
15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of America
City/Cities
Atlanta
Travel Required
00% - 25%
Relocation Provided:
No
Job Posting End Date
April 12, 2026
Our Purpose And Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Salary : $139,600 - $157,900