Brand Manager, Powerade

Powerade is the #2 player in a highly competitive category where the leader is 5x the size in value and outspends us in marketing by 5x. Working alongside our sister brand BODYARMOR, Powerade exists to steal share from our main competitor by offering consumers MORE while growing the category. This Brand Manager role leads the execution of key brand initiatives while contributing to strategic planning. You will partner cross-functionally to bring Big Bets and always-on programs to life, while identifying opportunities to drive brand and business growth.

Position Overview

Powerade is seeking a Brand Manager who thrives in both execution and problem-solving. You will manage multiple high-impact initiatives end-to-end, while contributing to brand strategy through consumer insights, performance analysis, and market dynamics. This role offers strong visibility and the opportunity to build strategic and leadership capabilities in preparation for broader brand ownership.

Key Responsibilities

• Lead execution of annual marketing plans spanning Big Bets to evergreen initiatives with cross-functional teams and agencies.
• Lead annual innovation initiatives through the stages & gates process, contributing to concept development, positioning, and commercialization strategy.
• Translate consumer insights and business performance into actionable opportunities for brand growth. Identify risks, gaps, and opportunities in plans and proactively recommend solutions.
• Enable omnichannel brand experiences with Marketing Technology team and AI tools. Stay abreast of the dynamic digital ecosystem and pivot brand plans when needed.
• Collaborate with EPICS and IMX teams to ensure consistent, high-impact activation across brand assets and channels.
• Drive alignment across brand, bottler, sales, and technical teams to ensure initiatives are executed seamlessly across the system.
  
  

Education Requirements

Bachelor’s degree in Marketing, Communications or Business required. MBA or equivalent advanced degree preferred.

Related Work Experience

• 4-5 years of experience in brand marketing or product ownership in CPG. Strong experience in NARTD category is preferred.
• Demonstrated success in managing brand initiatives and cross-functional execution.
  
  

Functional

• Experience with Nielsen or IRI and other quantitative research tools. Passion for understanding consumer behavior to identify opportunities to develop brand plans and marketing tactics.
• Ability to lead cross-functional teams while manage multiple stakeholders and drive alignment across complex organization
• Experience with pack and/or product innovation process spanning briefing, consumer & product testing through to execution.
• Exceptional organizational skills and attention to detail, ensuring initiatives are executed flawlessly
• Strong storytelling skills and experience evaluating creative output to ensure strategic alignment and consumer impact
• Ability to operate in a fast-moving, competitive environment
  
  

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Agile, Agile, AI Concepts, AI Systems, Audience Engagement, Brand Development, Brand Management, Brand Storytelling, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Flavor Development, Ideas Generator, Influencer Marketing, Marketing Strategies, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Growth, Product Innovations, Revenue Growth Management { 3 more}

Pay Range

$106,800 - $138,500

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities

Atlanta

Travel Required

00% - 25%

Relocation Provided:

No

Job Posting End Date

April 16, 2026

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.