Senior Brand Manager, Powerade

Powerade is the #2 player in a highly competitive category where the leader is 5x the size in value and outspends us in marketing by 5x. Working alongside our sister brand BODYARMOR, Powerade exists to steal share from our main competitor by offering consumers MORE while growing the category. This role provides support for the development and execution of strategic brand initiatives focusing on the next 1-2 years. The Senior Brand Manager leads and inspires a cross-functional team and external partners to deliver annual brand plans and activate big-bet initiatives that drive meaningful brand and business growth.

Position Overview

Powerade is seeking a Senior Brand Manager who combines strategic thinking with strong executional discipline. This leader will champion the consumer, identify growth opportunities, and mobilize cross-functional teams to bring initiatives to life. If you are driven by competition, energized by solving complex challenges, and excited about building a challenger brand, we want to hear from you.

Key Responsibilities

• Lead development of annual marketing plans that identify business objectives and translate brand strategy into actionable initiatives to deliver the annual business plan.
• Develop clear, inspiring briefs that align internal teams and agencies and guide breakthrough execution.
• Assess consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.
• Own analysis of trends and recommendation of key initiatives to the management team and bottlers that will drive brand growth.
• Oversee alignment across brand, bottler, sales, and technical teams to ensure initiatives are executed seamlessly across the system.
• Oversee brand budgets and investment allocation
• Lead development of 1st-party data strategy and implementation of the growth flywheel.
• Lead relationship with and activation of CSR partner
  
  

Education Requirements

Bachelor’s degree in Marketing, Communications or Business required. MBA or equivalent advanced degree preferred.

Related Work Experience

• 6 years of experience in brand marketing or product ownership in CPG. Strong experience in NARTD category is preferred.
• Demonstrated success in managing large-scale brand initiatives and cross-functional execution.
  
  

Functional

• Experience with Nielsen or IRI and other quantitative research tools. Passion for understanding consumer behavior to identify opportunities to develop brand plans and marketing tactics.
• Strong strategic thinking and analytical capability, with the ability to translate consumer insights and data into clear business opportunities
• Demonstrated ability to lead cross-functional teams
• Exceptional organizational skills and attention to detail, ensuring initiatives are executed flawlessly
• Ability to balance big-picture thinking with hands-on execution
• Strong storytelling and communication skills
• Experience evaluating creative and agency output to ensure strategic alignment and consumer impact
• Ability to operate in a fast-moving, competitive environment
  
  

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Agile, AI Concepts, Audience Engagement, Brand Management, Brand Marketing, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Marketing Strategies, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, System Economics, User Experience (UX) Design

Pay Range

$139,600 - $157,900

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities

Atlanta

Travel Required

00% - 25%

Relocation Provided:

No

Job Posting End Date

April 16, 2026

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.