Inside Sales & Used Equipment Specialist

Inside Sales & Used Equipment Specialist – Bobcat Plus

Inside Sales (Compact Tractors, Lawn Mowers, Utility Vehicles, Turf Renovation Products) & Used Equipment Specialist

Location: Butler, WI

Bobcat Plus is Wisconsin's largest Bobcat dealer, serving customers through seven locations across the state. Since 1991, we have continued to grow by providing industry-leading equipment, exceptional customer service, and a commitment to helping our customers succeed. Bobcat Plus offers a full line of compact construction equipment, compact tractors, mowers, utility vehicles, attachments, rentals, parts, and service.

We are looking for a motivated, energetic, and customer-focused professional to join our Butler team as an Inside Sales & Used Equipment Specialist.

This position is ideal for someone who enjoys building relationships, selling equipment, managing inventory, and creating opportunities through both new and used equipment sales. The successful candidate will take ownership of growing sales in the compact tractor, lawn mower, utility vehicle, and turf renovation markets while also managing and promoting our used equipment inventory.

What You'll Do

Inside Equipment Sales

• Sell compact tractors, lawn mowers, utility vehicles, turf renovation equipment, and related attachments
• Develop relationships with homeowners, landscapers, municipalities, golf courses, athletic field managers, property managers, and small-acreage customers
• Generate new business through inbound leads, phone calls, email campaigns, and walk-in traffic
• Identify customer needs and recommend equipment solutions
• Prepare quotes, proposals, financing options, and purchase agreements
• Maintain customer follow-up schedules and sales activities within company systems
• Assist customers with equipment selection, product demonstrations, and equipment delivery coordination

Used Equipment Management

• Manage the used equipment inventory for the region.
• Ensure all used equipment is cleaned, photographed, properly documented, and marketed quickly
• Create and maintain online equipment listings
• Promote used equipment through social media, online marketplaces, customer outreach, and direct marketing efforts - Turning qaulified leads over to our Terriropty Sales Team

Customer Service & Business Development

• Provide exceptional customer service before, during, and after the sale
• Build long-term relationships that create repeat business
• Work closely with the parts, service, rental, and outside sales teams
• Support store and region promotions, open houses, trade shows, and special events
• Maintain product knowledge across multiple equipment categories
• Achieve monthly, quarterly, and annual sales goals

Qualifications

• Previous sales experience preferred
• Equipment, agricultural, landscaping, powersports, outdoor power equipment, turf, or construction industry experience is a plus
• Strong communication and relationship-building skills
• Self-motivated with the ability to work independently
• Excellent organizational and time-management skills
• Ability to manage multiple projects and priorities simultaneously
• Basic computer skills and experience using CRM or dealership software preferred
• Valid driver's license required

Preferred Experience

Experience with any of the following is beneficial:

• Compact tractors
• Zero-turn mowers
• Utility vehicles
• Turf renovation equipment
• Used equipment sales
• Construction equipment
• Agricultural equipment
• Landscaping equipment
• Equipment rentals

Compensation & Benefits

• Competitive base salary plus commission opportunities
• Performance-based incentives
• Health insurance
• Vision insurance
• 401(k)
• Paid time off
• Employee discounts
• Ongoing product and manufacturer training

Why Bobcat Plus?

At Bobcat Plus, you'll have the opportunity to build a career with Wisconsin's largest Bobcat dealer while representing industry-leading equipment and working with an experienced team that supports your growth and success. Our Appleton location continues to expand, creating excellent opportunities for motivated professionals who want to grow with us.

Apply today and become part of a team that's committed to keeping Wisconsin working.

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person

Benefits:

Salary : $50,000 - $65,000