What are the responsibilities and job description for the SVP, Web Strategy and Development position at BNY?
Job Description
Digital Experience Lead, Senior Vice President
At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what is all about. Join us and be part of something extraordinary.
We’re seeking a future team member for the role of Digital Experience Lead (SVP) to join our digital marketing. This is a role in New York, NY.
This leadership role is accountable for the web experience strategy across BNY’s global digital ecosystem, defining the vision for client-centric digital journeys. The SVP leads and develops a team of digital experience strategists and serves as the enterprise subject matter expert for web experience, ensuring end-to-end journey alignment across brand, regulatory, and regional requirements. Partnering with publishers, UX, content design, and business stakeholders, this leader transforms complex marketing needs into scalable, measurable web experiences that drive performance, consistency, and long-term growth. Additionally, the position requires strong financial services experience, with a particular focus on Investments, to ensure digital strategies align with the specific needs and regulatory landscapes of the region.
Key Responsibilities
BNY Newsroom
BNY LinkedIn
Here’s a Few Of Our Recent Awards
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $104,000 and $150,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
Digital Experience Lead, Senior Vice President
At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what is all about. Join us and be part of something extraordinary.
We’re seeking a future team member for the role of Digital Experience Lead (SVP) to join our digital marketing. This is a role in New York, NY.
This leadership role is accountable for the web experience strategy across BNY’s global digital ecosystem, defining the vision for client-centric digital journeys. The SVP leads and develops a team of digital experience strategists and serves as the enterprise subject matter expert for web experience, ensuring end-to-end journey alignment across brand, regulatory, and regional requirements. Partnering with publishers, UX, content design, and business stakeholders, this leader transforms complex marketing needs into scalable, measurable web experiences that drive performance, consistency, and long-term growth. Additionally, the position requires strong financial services experience, with a particular focus on Investments, to ensure digital strategies align with the specific needs and regulatory landscapes of the region.
Key Responsibilities
- Leads and develops a high-performing team providing clear direction, prioritization, and accountability for outcomes
- Owns and defines the enterprise web experience vision and strategy across BNY’s websites, ensuring alignment to brand, business priorities, and audience needs across the full client journey
- Oversees the full end-to-end client journey across web properties, identifying gaps, redundancies, and optimization opportunities
- Translates marketing and business requirements into structured, scalable, and actionable web journeys, templates, and experience frameworks
- Develops clear strategy and guidelines for web publishing and UX teams, ensuring consistent, high-quality content hierarchy and page templates
- Partners with web content design to align outcome with UX and component capabilities
- Champions accessibility, usability, and performance best practices
- Collaborates with technology, marketing, brand, compliance, legal, and business teams to deliver integrated, compliant experiences
- Communicates strategy, priorities, and outcomes to senior stakeholders; provides clear and timely updates on delivery status and risks
- Serve as producer for lower-complexity initiatives, delivering on time and to quality standards
- Publish AEM updates for minor content needs in alignment to governance standards
- Guides roadmap for experiment design (A/B tests), personalization opportunities, and continuous optimization based on analytics and research
- Builds strong cross-functional ways of working with Publishing, UX, Content Design, and Intake
- Establishes operating rhythms for planning, prioritization, stand-ups, reviews, and retrospectives
- Directly manages a team of digital experience strategists
- Mentors and develops team members; fosters a culture aligned with BNY’s principles
- Elevates talent through coaching, feedback, and growth opportunities
- 10—12 years in digital experience, web strategy, or product/marketing roles with progressive leadership responsibilities
- Bachelor’s degree required, advanced degree in business, marketing, communications, or a related field preferred
- Experience in Finance, with specific expertise in Investments, including partnering with regional stakeholders and tailoring experiences to EMEA, APAC and NA regulatory and market contexts
- Proven track record owning web experience strategy and delivering complex, multi-stakeholder initiatives
- Strong fluency in UX principles; ability to give actionable direction to publishing and design teams
- Proficiency with web analytics, and performance/accessibility tooling; data-driven decision-making
- Exceptional stakeholder management and communication skills
- Demonstrated ability to lead teams, establish governance, and drive continuous improvement
- Adobe Experience Manager (AEM): page authoring and workflows best practices experience preferred
- Workfront: intake management, prioritization, resourcing, timelines, and status reporting across initiatives preferred
BNY Newsroom
BNY LinkedIn
Here’s a Few Of Our Recent Awards
- America’s Most Innovative Companies, Fortune, 2025
- World’s Most Admired Companies, Fortune 2025
- “Most Just Companies”, Just Capital and CNBC, 2025
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $104,000 and $150,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
Salary : $104,000 - $150,000