What are the responsibilities and job description for the Vice President, Demand Generation position at BNY Mellon?
Vice President, Demand Generation
At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
We're seeking a future team member for the role of Vice President of Demand Generation to join our digital marketing team. This role is located in Pittsburgh, PA - Hybrid.
In this role, you'll make an impact in the following ways:
- Develop and execute strategic demand generation programs, working in partnership with sales, and client and product marketing teams
- Coordinate multi-channel campaigns that drive awareness, engagement and generate qualified leads and pipeline, working closely with channel partners on program execution
- Develop lead personas and journeys, with understanding of audience interests and preferences
- Assist in the identification of content needs with marketing colleagues to support programs
- Develop and utilize lead scoring to understand program effectiveness and identify high potential leads
- Align closely with sales to ensure marketing efforts support lead conversion and revenue
- Utilize A/B testing strategies to optimize program performance
- Analyze and report on campaign performance to drive continuous optimization and ROI
- Monitor market trends, competitor activity, to continuously refine marketing approaches
- Ensure regulatory/compliance alignment of marketing activities
To be successful in this role, we're seeking the following:
- 5 years in B2B/B2C marketing, with 3 years in a demand generation role
- Experience in financial services, marketing to institutional investors, advisors, or high-net-worth individuals
- Expertise in marketing automation, CRM systems, analytics, and campaign performance measurement
- Strong communication, project management and cross-functional collaboration skills
- Ability to translate data and insights into actionable marketing strategies
- Team player with a growth mindset and track record of proactively helping teams achieve objectives
At BNY, our culture speaks for itself, check out the latest BNY news at:
BNY Newsroom
BNY LinkedIn
Here's a few of our recent awards:
- America's Most Innovative Companies, Fortune, 2025
- World's Most Admired Companies, Fortune 2025
- "Most Just Companies", Just Capital and CNBC, 2025
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.
Minorities/Females/Individuals With Disabilities/Protected Veterans.
