What are the responsibilities and job description for the Demand Generation Specialist - Remote position at PCNA?
Who are we?
Polyconcept North America (PCNA) is the industry’s biggest and most diverse offering of promotional products and decoration services. At PCNA, we don’t just create products — we inspire brand experiences. Join our team and be part of a company where you can make a mark, build something meaningful, and grow in your career while helping brands leave lasting impressions.
What we offer you
- Full healthcare and benefits! The health and wellness of our employees is important to us, that’s why we offer benefits including medical, vision, dental, short-term disability, and more!
- Flexible scheduling
- 401k Matching
- Generous Paid Time Off and Holidays
- PCNA Cares Share Fund – donating to teammates in times of need
Why you will make it your career
- We invest heavily in modernization, operating more efficiently with cutting edge digital technology
- We value our employee’s contributions in a collaborative and inclusive work environment
- Our culture encourages listening, understanding and a sense of empathy makes PCNA stronger
- As the industry leader for environmental responsibility, sustainability is the key to every decision we make
Our Values
Delight Customers: Treat our customers the way you’d like to be treated.
Work Smart: Time is valuable. Focus on the things that can have the biggest impact on our business and customers. Be inquisitive and innovative
Think Team: Work together to get the job done. Be inclusive and collaborative.
Own It: Be accountable. Embrace challenges as opportunities, roll up your sleeves and make it happen.
Say It Like It Is: Be candid, honest and respectful. Offer constructive insights and welcome other’s input.
Our Businesses
Leed’s is the premier supplier of high-quality promotional products, with goods ranging from pens and drinkware to bags and mobile tech. Bullet is a leading supplier of low-price promotional products, offering deep inventory, reliable service and 24-hour turnaround. Trimark, a member of PCNA, is a leading developer and manufacturer of logo'd apparel for the Canadian and U.S. promotional industries. Trimark sells logo'd apparel across 6 different categories; Polos, T-Shirts and Tops, Woven Shirts, Knits and Fleece, Jackets, and Accessories, including Headwear. At JournalBooks, we believe in creative minds working together to create something truly unique in journals and planners. ETS has always sought to provide the very best in service, product selection, printing capabilities and competitive pricing, focused on drinkware, ETS offers a broad range of high quality drinkware categories. Spoke’s print-on-demand solutions and premium product assortment are standing by to help expand your inventory and fulfill your event and gifting needs!
The Position
The primary goal of the Demand Generation Specialist is to drive growth with customers in the PCNA segment utilizing automated triggers from digital marketing and strategic outreach based on customer behavior. You will be responsible for direct customer outreach by responding quickly to Marketing Qualified Leads with offers or promotions to drive incremental revenue.
Key Responsibilities
- Leverage Marketing Qualified Leads to proactively reach out to customers to engage, inform, and assist in communicating the benefits of PCNA
- Cultivate and build relationship with leads to capture and maintain their interest in doing business with PCNA
- Educate customer on PCNA website and train on self-service tools including how to search for products, make a virtual, order samples, and utilize knowledge centers
- Educate customer on “who is PCNA” including products, services, and how to place an order
- Execute email outreach using campaign tools and make outbound calls to better understand lead profile, key opportunities, and priorities
- Offer samples or other incentives to maintain engagement and interest with lead
- Facilitate lead transition to customer service or inside sales rep with “order ready” customer
- Document a summary of the opportunity in CRM for effective handoff
Skills and Knowledge
- Strong written communication skills and ability to craft customer facing emails
- Strong verbal communication skills both over phone and videoconferencing
- High energy and enthusiasm for helping customers
- Customer focus and adaptability to different personality types
- Ability to multi-task, set priorities and manage time effectively
- Desire to learn new technology and modern sales tools
- Proficient in Salesforce
- Experience with Microsoft Outlook
- Experience with PowerPoint and Excel preferred
- Experience with Highspot sales enablement tool preferred
Minimum Qualifications
- Bachelor's degree preferred, high school diploma or equivalent required
- 5 years’ experience in customer service, account management, business development, or related
- Experience in the promotional products industry preferred
Residency Requirements
Must be located in one of the following states: Florida, Georgia, Illinois, Kentucky, Massachusetts, Michigan, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, or Texas.
Together we inspire pride
We want our team members to be proud of the essential work they do, our commitment to the sustainability, and the overall customer experience. We are a culture that will invest heavily in our people, our company and in state-of-the-art technology to be at the forefront of innovation.
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PCNA is an equal opportunity employer. PCNA provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics, or any characteristic applicable under state, federal and local laws.
Fraud Disclaimer:
PCNA is aware of recruitment scams in which individuals are falsely claiming to represent our company and/or our employees. All legitimate communication from PCNA will come from our Applicant Tracking System, LinkedIn Recruiter, or a verified PCNA email address ending in @pcna(.)com. We do NOT conduct interviews via instant messaging platforms like Skype or request sensitive personal information early in the hiring process. If you receive a message that seems suspicious, we recommend verifying its legitimacy and immediately reporting any fraudulent activity.
