Social Media & Community Manager

Location

New York, NY

This role will report to our Manhattan office three days per week.

About Us

BNTO is an AI-powered “omni-consumption” subscription platform that personalizes your fashion experience with an innovative approach to new purchases, rentals, and resales.

Powered by ALMA.AI, our proprietary full-stack vertical AI solution, BNTO rethinks fashion’s supply and demand by leveraging real-time inventory data and user behavior to drive smarter decisions—not just around what to offer, but how people can access it and at what price point. By connecting rental, resale, and new purchase options through a unified inventory pool, we dynamically match products with demand in the most efficient and personalized way. This approach allows us to flex inventory across consumption modes, unlock higher profitability, and give consumers ultimate flexibility—all while reducing waste and overproduction.

BNTO is part of ViaVia Corporation, and we are a Series B company in the fashion tech space, backed by industry-leading investors including Headline, Notable Capital, Basis Set Ventures, NEA, the AI Fund, and Exor.

About the Role

We're looking for a Social Media & Community Manager to help execute and grow BNTO's social presence and community initiatives. This role is ideal for someone creative, culturally plugged-in, and excited to take ownership of day-to-day social execution while contributing ideas and shaping content direction.

Roles & Responsibilities

Social Media Execution

• Own day-to-day posting across TikTok, Instagram, and emerging platforms
• Execute content calendar aligned with brand campaigns and initiatives
• Identify trending opportunities and participate in real-time cultural moments
• Write captions aligned with BNTO brand voice

Community Engagement

• Manage comments, DMs, and community interactions
• Engage with subscribers, creators, and brand partners
• Identify and nurture top community members and brand advocates
• Support ambassador and creator community initiatives

Content Creation

• Create and film original content outside of scheduled shoots
• Capture content during shoots, events, and day-to-day moments
• Edit and produce mobile-first content
• Comfortable being on camera when needed

Events & Community Activations

• Capture and create content at brand events and activations
• Support planning and execution of community and influencer events
• Help drive engagement before, during, and after events
• Assist in identifying event concepts and opportunities

Creator & Influencer Collaboration

• Identify creators aligned with BNTO aesthetic
• Support gifting and creator outreach
• Maintain creator relationships and content pipeline

Performance & Optimization

• Monitor content performance and engagement metrics
• Identify top-performing content and share insights
• Test new content formats and platform features

Experience & Skills

• 2-5 years experience in leading social media, brand or community
• Passion for fashion, trends and culture –- your finger is on the pulse and your simultaneously culturally sensitive
• Exceptional communication skills, both verbal and written.
• Empathetic and customer-first mindset, even in challenging situations
• Ability to work cross-functionally with a geographically distributed team.
• You believe that feedback is a gift; you can receive and grow from feedback, and you can appropriately provide feedback to others as needed.
• Nimble, scrappy and adaptable with a high sense of urgency. Can roll with the punches and thrive in a fast-paced, early-stage startup environment, including pitching in to support other persons and teams
• Will consistently cultivate a culture of positivity inclusion where all team members feel a sense of belonging and can bring their authentic selves to work
• Strong understanding of social media platforms, including TikTok and Meta (Instagram)
• Proficiency in Google Workspace and Microsoft Office including Excel
• Ability to travel domestically if needed

Compensation & Benefits

• Pay range of $90,000 to $120,000, depending on relevant factors such as experience, skill sets and the final job level. The higher end of this range is reserved for candidates with higher experience and qualifications.
• We offer medical, dental, vision and life insurance with generous company contributions, a company 401(k) plan; PTO policy with company holidays and paid parental leave; and generous equity.

Background Check: ViaVia Corporation will make a conditional job offer in line with local, state and federal laws, and a subsequent criminal, education, and employment history background check will then be issued.

Equal Employment Opportunity Employer: ViaVia Corporation is an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of VIAVIA not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.