What are the responsibilities and job description for the Sr. Email Marketing Specialist position at Blue Chip Talent?
The Senior Email Marketing Specialist is responsible for developing, executing, and optimizing acquisition and sales-driven email marketing programs. This individual will manage the full campaign lifecycle—from concept and creative briefing to deployment, analysis, and continuous improvement.
Key Responsibilities:
- Lead the full process for email campaigns, including planning, creative direction, coding, QA, launch, and performance reporting.
- Translate business objectives into actionable marketing strategies and campaign requirements.
- Collaborate with internal teams and external partners to define workflows, manage data integration, and ensure accurate execution.
- Code and build HTML and CSS email templates.
- Oversee inbox placement, deliverability, and rendering across major clients and devices.
- Design and execute A/B and multivariate tests to improve creative, targeting, and timing.
- Partner with analytics teams to identify insights and make data-driven recommendations for improved results.
- Track key performance indicators, analyze campaign outcomes, and deliver actionable insights.
- Continuously identify new opportunities to increase engagement and conversion.
Required Skills:
- Must have 10 years of experience in digital or email marketing.
- 5 years of hands-on campaign workflow experience using Adobe Campaign or a comparable enterprise ESP.
- Must have experience with email deliverability, segmentation, and personalization strategies.
- Needs HTML and CSS for email development.
- Proven success managing large-scale, data-driven marketing campaigns end to end.
