What are the responsibilities and job description for the Director of Growth and Market Strategy position at Blossom ABA Therapy?
Blossom ABA Therapy is hiring a Director of Growth and Market Strategy in Lakewood, NJ. This is a full-time, executive-level role in Marketing and Business Development.
About the role
The Director of Growth and Market Strategy leads Blossom ABA Therapy's entire growth function: marketing, digital strategy, business development, referral outreach, branding and employee engagement. The goal is a predictable, scalable growth engine that increases client leads, strengthens referral relationships, builds brand visibility and supports employee recruitment.
You will oversee all digital and field-based growth activity, directly supervise the Director of Business Development, and take full responsibility for managing digital vendors. This role needs strategic thinking, operational discipline, and the ability to lead teams and vendors toward measurable results.
What you will do
- Growth strategy: build and run the annual and quarterly growth plan, own metrics for referrals, digital performance and lead generation, build systems for predictable client and employee pipelines, and identify new markets and partnerships.
- Business development: provide executive oversight to the Director of Business Development, align referral development with digital campaigns, and track outreach, referral conversion and partner engagement.
- Referral relationships: strengthen relationships with pediatricians, schools, hospitals, synagogues and community organizations, with consistent messaging across digital and in-person outreach.
- Digital strategy: lead SEO, website optimization, advertising and social media, supporting both client acquisition and employee recruitment.
- Vendor management: manage all digital vendors (SEO agencies, advertising partners, creative firms, web developers), run quarterly KPI reviews, decide whether to retain, re-scope or replace a vendor, and lead RFP processes. Make sure vendor work is HIPAA-safe, on brand and compliant with healthcare advertising standards.
- Unified pipeline: connect digital lead generation with referral development, and build workflows across Intake, HR, Clinical and Operations.
- Brand: define and steward Blossom's brand identity, voice and reputation, and position Blossom as a trusted ABA provider in the community and the industry.
- Employee marketing: run internal campaigns that build pride, retention and referrals, and partner with HR on culture and messaging.
- Social media: employee-facing content that highlights staff and culture, and client-facing educational, compliant content that builds trust with families.
- Website: oversee content, user experience and conversion, ADA compliance and HIPAA-safe contact pathways, and build landing pages for hiring, services and referral partners.
How success is measured
- Referral partner engagement and conversion
- Outreach activity and effectiveness
- Digital lead volume and conversion
- Website traffic and SEO ranking
- Advertising return on investment
- Social media engagement
- Vendor performance
- Overall pipeline performance
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications or a related field. Master's preferred (MBA, Marketing, Strategic Communications or Healthcare Administration). Equivalent executive growth experience considered in place of an advanced degree.
- Seven to ten years in marketing, business development or growth leadership.
- Experience in healthcare, multi-site services or ABA preferred.
- Proven success leading teams and driving measurable growth.
- Expertise in digital marketing, SEO, advertising and brand strategy.
- Strong understanding of referral-based healthcare models.
- Exceptional communication, leadership and strategic planning skills, and the ability to operate at executive level.