What are the responsibilities and job description for the Associate, Americas Event Marketing Team - Family Capital Group position at BlackRock?
About This Role
The Team:
The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.
Role And Impact
The Global Event Marketing team’s mission is to support the firm in delivering industry leading, experience-led events that drive commercial and reputational results.
We’re looking for an Event Marketer that has proven experience in event strategy, project management, content strategy, and experiential marketing to support the Family Capital business – serving ultra-high-net-worth individuals, family offices, and next-generation investors—through highly curated, relationship-driven event experiences.
In this role, you’ll act as a strategic advisor to business stakeholders, translating commercial priorities into differentiated event strategies and experiences.
As the events landscape continues to evolve, you will also be responsible for proactively researching new trends across all event formats and identifying new activation opportunities that are relevant to the Family Capital business.
Responsibilities
Our Benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement.
BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email Disability.Assistance@blackrock.com. All requests are treated in line with our privacy policy.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
The Team:
The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.
Role And Impact
The Global Event Marketing team’s mission is to support the firm in delivering industry leading, experience-led events that drive commercial and reputational results.
We’re looking for an Event Marketer that has proven experience in event strategy, project management, content strategy, and experiential marketing to support the Family Capital business – serving ultra-high-net-worth individuals, family offices, and next-generation investors—through highly curated, relationship-driven event experiences.
In this role, you’ll act as a strategic advisor to business stakeholders, translating commercial priorities into differentiated event strategies and experiences.
As the events landscape continues to evolve, you will also be responsible for proactively researching new trends across all event formats and identifying new activation opportunities that are relevant to the Family Capital business.
Responsibilities
- Provide strategic guidance on the events pipeline for the Family Capital team – including experience design, proposing new activation concepts, opportunities for content amplification, and more.
- Lead &/or support 4 mid-high complexity events each year – including project management, oversight of the broader working group, content development, creative development, experiential activations, amplification strategies, project plans, budgets, and more.
- Partner with business stakeholders in developing Event Briefs - ensuring events are directly aligned to commercial outcomes, including relationship deepening, client engagement, and pipeline generation.
- Design and deliver a mix of high-touch, curated experiences (e.g., private roundtables, next-gen forums, thought leadership salons, and bespoke activations) tailored to the Family Capital audience.
- Have a holistic understanding of the broader Global Events Calendar and identify opportunities for potential synergy, cross-collaboration, and content syndication within your business function.
- Measure and optimize event impact using defined measurement framework (e.g., attendee quality, engagement, content reach, and contribution to commercial outcomes)
- Commercial mindset with the ability to translate business priorities into event strategies that drive measurable outcomes (e.g., client engagement, relationship deepening, pipeline influence)
- Strong business acumen with an understanding of private markets, wealth management, or Family Capital dynamics
- Ability to identify and prioritize high-impact opportunities within a broader events ecosystem
- Leverage AI tools to enhance event strategy, content development, audience targeting, and post-event insights—demonstrating curiosity and adaptability in a rapidly evolving landscape.
- 8 years of related experience in Event Marketing / Brand / Experiential Activations
- Experience in financial services or regulated environments preferred
- Highly proactive and solutions-oriented, with the ability to operate independently and navigate ambiguity in a fast-paced, matrixed environment.
- Able to strategically balance innovative “big picture” thinking with tactical execution
- Experience leading and influencing at all cross-functional levels of an organization
- Comfortable in a multi-stakeholder environment across various time zones
- Excellent communicator – verbally and written – with refined executive presence
- Willing to travel for In-Person activations, as needed (approximately 20%)
- Proficient in Microsoft Office suite, including OneDrive, in addition to event technology platforms – i.e. Cvent.
Our Benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement.
BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email Disability.Assistance@blackrock.com. All requests are treated in line with our privacy policy.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
Salary : $100,000 - $135,000