What are the responsibilities and job description for the AVP, Regional Group Marketing - Americas position at Richemont?
Overview
Richemont is a leading global luxury group encompassing prestigious Maisons such as Cartier, Van Cleef & Arpels, Montblanc, Piaget, IWC Schaffhausen, Vacheron Constantin, and many more. With a portfolio of 29 international luxury Maisons and businesses, Richemont holds strengths in jewelry, luxury watches, fashion & accessories, and writing instruments.
Richemont Group Marketing supports the Group and its Maisons in developing and nurturing their brand equity. To achieve this, the department is structured into five specialized sub-departments: strategic planning, market intelligence, media, strategic communications and partnerships, and client marketing.
The regional Group Marketing offices are representing horizontally all Group Marketing functions within the region except the Strategic Planning, fostering close collaboration with the regional subsidiaries and headquarters. While a strong regional presence is currently established in APAC, with team members located across Hong Kong SAR, China, Shanghai, and Singapore, this role is specifically designed to lead the re-establishment of Richemont's Group Marketing footprint in the Americas. This represents a pivotal strategic initiative to build and shape the regional marketing capabilities from the ground up in this crucial market.
You will be part of this dynamic, fast-paced, and international team, with members located across Hong Kong SAR, China, Shanghai, Singapore for APAC, and Paris, Geneva, and London at global level, and will be instrumental in establishing and growing the new Americas regional team.
Responsibilities
The AVP, Regional Group Marketing - Americas leads and drives the marketing corporate organization for US. The role is one of player/coach where the individual both manages a team a marketing expert as well as leading one or several key initiatives. The role mentors the team (1 FTE at the beginning) to deliver on the regional mission with excellence across the 4 pillars of the department namely: Industry and competitive insight, Decoding consumers, Support Group/Maisons visibility and performance, Enhance client experience. The role collaborates with multiple internal and external stakeholders, including the Maisons and corporate business teams.
Employee wellbeing is a top priority at Richemont. We offer a comprehensive benefits program to support employees and their loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are also available. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of work-life balance, our total rewards include paid time off, a wellness reimbursement benefit, and access to the employee assistance program. Employees are encouraged to make a difference in their local communities with volunteer days off, supporting initiatives that drive change.
At Richemont, We Craft the Future!
Expected Salary Range: $200,000-240,000
Salary will be determined based on relevant skills and experience.
Richemont is a leading global luxury group encompassing prestigious Maisons such as Cartier, Van Cleef & Arpels, Montblanc, Piaget, IWC Schaffhausen, Vacheron Constantin, and many more. With a portfolio of 29 international luxury Maisons and businesses, Richemont holds strengths in jewelry, luxury watches, fashion & accessories, and writing instruments.
Richemont Group Marketing supports the Group and its Maisons in developing and nurturing their brand equity. To achieve this, the department is structured into five specialized sub-departments: strategic planning, market intelligence, media, strategic communications and partnerships, and client marketing.
The regional Group Marketing offices are representing horizontally all Group Marketing functions within the region except the Strategic Planning, fostering close collaboration with the regional subsidiaries and headquarters. While a strong regional presence is currently established in APAC, with team members located across Hong Kong SAR, China, Shanghai, and Singapore, this role is specifically designed to lead the re-establishment of Richemont's Group Marketing footprint in the Americas. This represents a pivotal strategic initiative to build and shape the regional marketing capabilities from the ground up in this crucial market.
You will be part of this dynamic, fast-paced, and international team, with members located across Hong Kong SAR, China, Shanghai, Singapore for APAC, and Paris, Geneva, and London at global level, and will be instrumental in establishing and growing the new Americas regional team.
Responsibilities
The AVP, Regional Group Marketing - Americas leads and drives the marketing corporate organization for US. The role is one of player/coach where the individual both manages a team a marketing expert as well as leading one or several key initiatives. The role mentors the team (1 FTE at the beginning) to deliver on the regional mission with excellence across the 4 pillars of the department namely: Industry and competitive insight, Decoding consumers, Support Group/Maisons visibility and performance, Enhance client experience. The role collaborates with multiple internal and external stakeholders, including the Maisons and corporate business teams.
- Strategic Leadership: Support, define, and implement the regional Group Marketing Americas strategy, with a strong focus on successfully re-establishing and growing Richemont's marketing footprint in the region, ensuring alignment with the overall regional Richemont Group Marketing offices strategy.
- Team & Operations Management: Define, build, and lead the expert regional Group Marketing Americas team, establishing robust operational frameworks and processes for the newly re-opened regional marketing office. Identify data-driven marketing and branding strategies to support the Group and the Maisons, consistent with the department's four pillars. Translate market research, forecasts, competitive analyses, and consumer trends into actionable insights. Manage the department's budget and expenses for the market, optimizing resource allocation during the re-establishment and growth phases.
- Stakeholder Influence & Community animation: Lead cross-functional projects, fostering collaboration with Maisons and the regional corporate functions while achieving outcomes, particularly in driving the successful re-establishment and integration of Richemont's corporate marketing presence in the Americas. Advise the Group and Maisons on marketing, communications, and client strategies, leveraging insights relevant to the market. Influence decision-makers with data-driven insights and build strategic relationships for successful implementation and sustained growth. Actively animate communities of practice, facilitating transversal knowledge sharing, leading taskforces, and organizing summits with global, regional, and local peers to foster collaboration and elevate collective expertise, with a specific emphasis on integrating and leveraging the re-established Americas footprint.
- Education: University graduate (e.g., management, business, strategy).
- Expertise: 10 years of progressive experience in marketing, with at least 5 years in a leadership position.
- Leadership & Management: Strong managerial skills in resources and projects. Strong leadership capabilities of managing a lean team while supporting multiple layers of stakeholders.
- Analytical & Strategic: Organized, structured, comfortable with figures, and adept at multitasking. Creative, constructive thinker with a client-centric mindset. Capable of long-term strategic thinking and immediate issue resolution.
- Communication & Influence: Exceptional communicator, able to articulate complex ideas to all levels and effectively manage stakeholders. Proven ability to influence decision-makers and drive cross-functional initiatives.
- Execution & Transformation: Demonstrable ability to drive corporate marketing initiatives and frameworks, enabling successful business delivery and transformation across the Group and Maisons. Autonomous, rigorous, and a collaborative team player.
- Languages: Fluent in English; French is a plus
- Travel Requirements: Approximately 30% travel initially, to be re-evaluated as the regional footprint is established and grows
Employee wellbeing is a top priority at Richemont. We offer a comprehensive benefits program to support employees and their loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are also available. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of work-life balance, our total rewards include paid time off, a wellness reimbursement benefit, and access to the employee assistance program. Employees are encouraged to make a difference in their local communities with volunteer days off, supporting initiatives that drive change.
At Richemont, We Craft the Future!
Expected Salary Range: $200,000-240,000
Salary will be determined based on relevant skills and experience.
Salary : $200,000 - $240,000