What are the responsibilities and job description for the Web Designer 2 - Web Content Manager position at BizTek People, Inc. | APA International Placement Consultants?
We are seeking an experienced,
motivated contractor to provide high-level web content management support. The
support would allow the three-person team to continue to produce quality work,
while meeting the marketing, internal/external communications, and other needs
of five divisions and internal departments. The demand for communications and marketing and the agency’s
use of data to inform decisions have increased significantly. Additional
support would allow for better focus and alignment, improved customer service
and a consistent web presence across the enterprise.
Needs
Contractor (single
point-of-contact) for the development and management of webpage content,
design, layout, and scheme for agency and/or division sites. Contractor would
work with IT and Communications staff (and divisions) to ensure consistent,
accurate and professional content and design. This position is critical to
ensuring that the current website/webpages remain relevant, up-to-date, and
aesthetically friendly.
Duties/Functions
Contractor also would
use/rely on SiteImprove software and Google Analytics to track and monitor
website content and work with Communications/IT to provide updates and reduce
errors, such as missing information, broken links and non-functioning PDFs;
perform audits outside of site improvement functions, including identifying
inaccurate information, incorrect photos, outdated pages and/or content,
etc. A key function also would be
to work with Communications to ensure content aligns with strategic goals and
agency’s vision and mission. Other responsibilities are as follow:
· Work with
Communications/IT to coordinate web projects across divisions
· Collaborate
with division staff/Communications on content development, including videos,
podcasts, design projects
· Track and
report on all site metrics
· Keep current
with emerging web technologies through relevant blogs, listservs, and events
· Assure
web-based information is archived for future needs and reference
Goals:
A primary goal would be to
collaborate with the Communications team to develop a comprehensive
online/website improvement plan/strategy.
A secondary goal would be
to meet 80% accuracy (for website/webpages) rate by fiscal year end and 95
percent accuracy by fiscal year end 2022. Contractor would work with
Communications and content editors to identify and determine web pages to
delete or merge and institute a quarterly auditing and review process that
improves accuracy and up-to-date website content. This process would prepare divisions/staff for a future
website redesign. Additionally,
the contractor would work with Communications and IT to revamp/redesign
website/webpages. This is TBD, following an assessment of site and the
identification of goals.
Skills
· Motivated,
Energetic, Dedicated, Reliable and a Self-Starter
· Proven track
record of producing quality work
· Knowledge of
SharePoint, HTML, SiteImprove and content management systems
· Experience
with using meta tags, SEO tools, and Google Analytics
· Ability to
manage multiple projects in a fast-paced, deadline-driven environment
· Proficiency in
Adobe Creative Suite (graphic and video design skills); photography and
videography (shooting and editing); Experience in managing YouTube Channel
· Basic writing,
copy-editing, and proof-reading skills
· Proven ability
to build consensus and work effectively within a cross-departmental team
· 3-5 years of
experience managing content and production for high traffic websites
· Bachelor’s
degree in English, Journalism, Technical Writing, Graphic Design, or a related
field