What are the responsibilities and job description for the SEO & Web Performance Specialist position at Bill Alexander Ford Lincoln?
We are seeking a highly skilled and results-driven SEO & Web Performance Specialist to optimize our website performance, improve search engine rankings, and enhance user experience in a fully remote capacity. This position is open exclusively to candidates residing within the United States, and applications from outside the U.S. will not be considered.The ideal candidate will combine technical SEO expertise with web performance optimization skills, data analysis, and digital marketing insight. The role requires collaboration with content, marketing, and development teams to implement strategies that drive traffic, engagement, and conversions.Key Responsibilities:Conduct comprehensive SEO audits and implement on-page and off-page optimization strategiesMonitor, analyze, and report on website performance, traffic, rankings, and conversion metricsOptimize website speed, responsiveness, and user experience across desktop and mobile platformsCollaborate with content, development, and marketing teams to align SEO and web performance strategiesResearch and implement keyword strategies to improve organic search visibilityTrack, analyze, and report website KPIs, using insights to inform optimization strategiesEnsure compliance with SEO best practices, web accessibility standards, and search engine guidelinesPerform A/B testing, conversion rate optimization, and technical SEO enhancementsStay updated on the latest trends, tools, and algorithm updates in SEO and web performanceRequired Qualifications:Bachelors degree in Marketing, Computer Science, Web Development, or a related field preferredProven experience as an SEO Specialist, Web Performance Analyst, or similar roleProficiency with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Screaming Frog, Google Search Console)Strong understanding of web technologies, HTML, CSS, JavaScript, and website optimization techniquesExperience with website content management systems (CMS), especially WordPressStrong analytical, problem-solving, and data-driven decision-making skillsExcellent communication and collaboration skillsAbility to work independently and meet deadlines in a remote work environmentMust reside in the United States and be legally authorized to work in the U.S.Preferred Qualifications:Experience with paid search and digital marketing campaignsKnowledge of server-side performance optimization (e.g., caching, CDN, server configuration)Familiarity with schema markup, structured data, and technical SEO best practicesCertification in Google Analytics, Google Ads, or SEO-related programsCompensation:Annual Salary: $70,000 – $95,000 USD, commensurate with experience and qualificationsBenefits:Fully remote work environmentCompetitive salaryHealth, dental, and vision insurancePaid time off (PTO) and paid holidaysRetirement plan with company contributionProfessional development and training opportunitiesFlexible work schedule
Salary : $70,000 - $95,000