What are the responsibilities and job description for the Senior Marketing &Partnership Manager position at BIGO?
Location: 10250 Constellation Blvd, Century City, Los Angeles, US (5 days on site, optional Friday remote)
Responsibilities:
- Cultivate impactful partnerships for business growth and heightened user acquisition.
- Manage influencers aligning with the platform for brand growth and user engagement.
- Lead partnership-driven marketing campaigns within budget and deadlines, focusing on KPIs like new user acquisition and ROI.
- Develop and manage marketing calendars, ensuring the success of each partnership campaign.
- Plan and execute events to enhance partnerships and brand visibility.
- Craft company overviews, presentations, and deliver product training to partners and influencers.
- Stay informed on market trends, emerging influencers, and competitor performance for strategic partnership activities.
- Liaise between the Partnerships and Content Teams, collaborating with cross-functional teams for joint marketing plans.
- This position may require travel, both domestically and internationally, as necessary to fulfill job responsibilities. Travel frequency and destinations will vary based on business needs and specific job duties. All travel arrangements will be coordinated in accordance with company policies.
Qualifications:
- Bachelor’s degree or above in Marketing, Business, or related fields.
- Minimum 4 years in marketing or user growth roles within tech or entertainment.
- Expertise in partnership development, management, influencer marketing, and event planning.
- Strategic thinker proficient in 360 marketing strategies and online acquisition tools.
- Proven track record of managing the health of sales funnels to meet or exceed targets
- Proactive self-starter with strong organizational and time management skills.
- Ability to derive actionable insights from campaign metrics and marketing data.
- Strong attention to detail and organizational skills while working within tight deadlines and resource constraints
- Comfortable working in a fast-paced, dynamic environment and ability to pivot quickly based on strategic business needs
Benefits:
- Competitive pay package that includes a base salary and performance-related bonus.
- Generous paid time off starting at 4 weeks 10 sick days and 9 Holidays per year.
- Free medical, dental, and vision insurance
- 401k
- Free gym membership and meal allowance
Salary : $100 - $120