What are the responsibilities and job description for the Vice President, Sales position at BHC?
Job Description
The Vice President, Sales is a strategic, results-driven leader responsible for driving top-line revenue across the portfolio of hotels and related businesses. This role focuses on designing and executing innovative sales strategies that maximize rooms, group, and ancillary revenue while fostering a high-performing, collaborative sales culture.
As a key member of the executive leadership team, the VP Sales will partner with hotel managing directors and cross-functional teams to ensure alignment across sales, revenue management, and operations, positioning the organization for sustainable growth and market leadership.
Duties & Responsibilities
Strategic Sales Leadership
BHC is an equal employment opportunity employer. Employment decisions are based on merit and business needs, and are not based on race, color, sex (including pregnancy, childbirth, and related medical conditions), citizenship status, national origin, ancestry, gender identity or expression, sexual orientation, age, religion, creed, physical or mental disability, marital status, veteran status, uniformed service, political affiliation, genetic information, or any other factor or characteristic protected by applicable law. BHC participates in E-Verify.
The Vice President, Sales is a strategic, results-driven leader responsible for driving top-line revenue across the portfolio of hotels and related businesses. This role focuses on designing and executing innovative sales strategies that maximize rooms, group, and ancillary revenue while fostering a high-performing, collaborative sales culture.
As a key member of the executive leadership team, the VP Sales will partner with hotel managing directors and cross-functional teams to ensure alignment across sales, revenue management, and operations, positioning the organization for sustainable growth and market leadership.
Duties & Responsibilities
Strategic Sales Leadership
- Develop and implement enterprise-wide sales strategies to achieve revenue goals, increase market share, and maximize RevPAR Index performance.
- Provide executive oversight and strategic guidance to Group and Travel Industry Sales teams, ensuring adoption of best practices, accountability, and measurable results.
- Monitor performance metrics, analyze trends, and implement proactive solutions to optimize revenue and mitigate risk.
- Partner with the EVP, Sales & Marketing on long-term sales planning, goal-setting, and portfolio-level forecasting.
- Serve as the organization’s lead sales ambassador, cultivating strategic B2B relationships with corporate clients, travel consortia, agencies, and key industry partners.
- Drive new business acquisition and customer retention strategies to grow revenue across the portfolio.
- Oversee deployment of sales infrastructure, including CRM systems, proposal tools, and sales distribution channels, ensuring operational excellence.
- Collaborate with legal and finance teams on contracts, incentives, and performance recognition programs.
- Lead, mentor, and develop high-performing sales teams, promoting a culture of collaboration, accountability, and continuous professional growth.
- Work with People & Culture to recruit, retain, and advance top talent, ensuring alignment with organizational goals.
- Establish consistent team communication, performance reviews, and feedback loops to drive results and engagement.
- Partner with revenue management, operations, and marketing to optimize sales strategies and promotions.
- Represent the organization at industry events, conferences, and trade shows, enhancing the company’s visibility and reputation.
- Stay ahead of industry trends and innovations, implementing strategies to maintain competitive advantage.
- 10 years of progressive hospitality sales leadership, with demonstrated success in revenue growth and team development.
- Bachelor’s degree required; advanced degree preferred.
- Strong financial acumen, with experience managing budgets, forecasting, and P&L impact.
- Proven ability to influence and build relationships with executive stakeholders, clients, and partners.
- Exceptional communication, negotiation, and presentation skills.
- Proficiency with Amadeus Delphi, CVENT, Microsoft Office Suite, and sales analytics tools.
- Experience in pre-opening, luxury, or high-volume properties is highly desirable.
- Ability to travel up to 25%.
BHC is an equal employment opportunity employer. Employment decisions are based on merit and business needs, and are not based on race, color, sex (including pregnancy, childbirth, and related medical conditions), citizenship status, national origin, ancestry, gender identity or expression, sexual orientation, age, religion, creed, physical or mental disability, marital status, veteran status, uniformed service, political affiliation, genetic information, or any other factor or characteristic protected by applicable law. BHC participates in E-Verify.