What are the responsibilities and job description for the Marketing Manager (Hybrid) position at Benson Integrated Marketing Solutions?
Why You’ll Love Working Here
At Benson, we inspire and support our team members' growth and career development. Our hybrid work style allows you to enjoy the best of both worlds—working from home and collaborating in our modern, fun, and energetic corporate office in Alpharetta, GA.
Your Benson Perks
Your Benson Perks
- Career Growth: Opportunities for advancement and professional development.
- Competitive Compensation: Attractive salary with bonus structure.
- Generous Time Off: PTO package plus a paid holiday break from Christmas Eve to New Year’s Day.
- Wellness: On-site fitness facility and Employee Assistance Program (EAP).
- Flexibility: Hybrid work opportunities.
- Parental Leave: Paid time off for new parents.
- Paid Company Events: Benson Olympics, Team Member Awards, Benson Picnic, and more.
- Future Planning: 401(k) with company match.
- Community Engagement: Volunteer program with up to 16 hours of additional PTO.
- Comprehensive Benefits: Health, Dental, and Vision, Voluntary Life, Short-term and Long-term Disability, HSA, FSA, Pet Insurance, Hospital Indemnity, Accident & Critical Illness Plans.
What Makes Benson Different
Benson is a leading Centralized Marketing Platform in the multi-family industry, offering innovative products and services through our proprietary Integrated Marketing System, which includes:
- Online Smart Stores
- Multi-Channel Marketing
- Dedicated Customer Experience Teams
- Analytics
Our award-winning capabilities span Promotional Products, Customized Apparel, Print Services, Signage, and Creative Design Services—all produced in-house and shipped directly to our clients.
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What You’ll Do:
As Marketing Manager, you’ll lead the development and execution of multi-channel marketing strategies that elevate brand awareness, drive customer engagement, and support sales enablement. You’ll oversee campaign planning, content creation, and team collaboration to ensure Benson’s marketing efforts are innovative, impactful, and aligned with business goals.
Your Impact:
Your work will directly influence how Benson is perceived in the marketplace, helping to attract new clients and deepen relationships with existing ones. By crafting compelling campaigns and leading a high-performing team, you’ll play a key role in driving growth and positioning Benson as a leader in integrated marketing solutions. Your strategic insights and creative execution will shape how our brand connects with audiences across digital and traditional channels.
Key Responsibilities:
- Develop and manage integrated B2B marketing campaigns across email, social media, direct mail, and digital platforms.
- Lead content creation efforts including blogs, newsletters, case studies, and promotional messaging.
- Collaborate with cross-functional teams to support product launches and sales enablement.
- Monitor campaign performance using analytics tools and optimize strategies based on data insights.
- Manage and mentor a marketing team, fostering collaboration and professional growth.
- Oversee marketing budgets and ensure cost-effective execution with strong ROI.
Position Qualifications:
Education:
- Bachelor’s degree in Marketing, Communication, Business Administration, or a related field required.
Work Experience:
- 5 years of experience in business-to-business marketing.
- 2 years of experience in a supervisory or leadership role with a focus on digital marketing, campaign management, and brand strategy.
Your Skills:
- Strong writing, editing, and content strategy skills across platforms.
- Proficiency in SEO, email marketing, and social media management.
- Experience with CRM systems, WordPress, Adobe Creative Cloud, and marketing automation tools.
- Excellent project management and organizational skills in fast-paced environments.
- Ability to analyze marketing data and present insights clearly to stakeholders.
- Collaborative leadership style with a focus on team development and cross-functional alignment.
Disclaimer: This list does not represent all physical demands. Descriptions are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs’ essential functions.