Brand Marketing Coordinator

Job Title: Brand Marketing Coordinator

Department: Brand Experience

Reports to: Director of Brand Experience

Hours Available: M-F 8:30am-5:30pm EST (1-hour lunch break)

FLSA Class: Non-Exempt

EEO1 Classification: Administrative Support Workers

Physical Address: 200 Sea Ln, Farmingdale, NY 11735

Salary Range: $50,000 - $65,000 (Actual compensation will be determined based on experience, location, and other factors permitted by law)

Grade: 2

Why Work @ BEDGEAR?

If You’re Looking For a Career And Not Just a Job, BEDGEAR Provides a Work Environment That Accelerates Growth For All Its Team Members. Keeping Up With The Everyday Challenges Of a Fast-growing Consumer Goods Company Demands a Team Of All-in Players, Who Are Focused On Continuous Improvement, Collaboration, Leadership, And Have a Growth-mindset. If You Want To Elevate Yourself Personally And Professionally, Surrounding Yourself With Others That Share The Same Values, Beliefs, And Behaviors Will Provide The Support And Extra Push To Reach New Heights And Smash New Goals. At BEDGEAR You Can Expect To Find Successful Teammates Who Exemplify Our Core Values Of Being

HUNGRY - HUMBLE - CURIOUS - CLEVER - COMMITTED - HUMANITARIAN

About BEDGEAR® PERFORMANCE®

Launched in 2009, BEDGEAR® is the brand of Performance® that provides innovative bedding by focusing on an active lifestyle and well-being. BEDGEAR’s sleep solutions are engineered with Performance fabrics that are temperature neutral and instant cooling and maximizes airflow to allow the body to naturally regulate its temperature. With a core belief of One Size Does Not Fit All™, BEDGEAR has redefined the way people view sleep by developing interactive in-store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature. BEDGEAR is dedicated to integrating environmental responsibility into product development to ensure less returned goods are being sent to landfills. BEDGEAR is essential to the rest and recovery routines of professional athletes and active people who need to maximize their sleep. A proud manufacturer in the USA, BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds as well as travel, kids and baby products that often feature removable and washable covers to maintain a clean and healthy sleep environment. BEDGEAR is represented in more than 4,000 retail stores across the globe and has earned more than 220 U.S. and worldwide patents, trademark registrations and pending applications. Sleep Fuels Everything®!

Learn more at bedgear.com.

Job Summary: The Brand Marketing Coordinator will support the execution of BEDGEAR’s brand marketing initiatives across multiple channels. This role is responsible for assisting in the development and rollout of promotional programs, supporting retail marketing initiatives, managing wholesale creative requests, overseeing brand asset management and distribution, and helping drive messaging and creative for point-of-purchase (POP) programs. The ideal candidate is highly organized, detail-oriented, and passionate about building a strong, consistent brand presence.

Essential Functions (Included But Not Limited To)

Brand Marketing Execution & Asset Management

• Assist in the development and execution of brand marketing campaigns and seasonal initiatives.
• Manage, organize, and distribute brand assets (logos, photography, product imagery, marketing collateral) to internal teams and wholesale/retail partners.
• Ensure all distributed assets adhere to brand guidelines and are delivered in proper formats for use.
• Collaborate with internal teams and external partners to ensure messaging aligns with BEDGEAR’s brand voice and performance positioning.
  
  

Promotional Programs

• Coordinate the planning, creative development, and implementation of promotional campaigns across retail and wholesale channels.
• Track promotional calendar and provide reporting on performance and impact.
  
  

Retail & Wholesale Marketing

• Manage creative requests from wholesale partners, ensuring deliverables are on-brand and delivered on time.
• Support the development of retail marketing assets including signage, POP displays, and in-store activations.
  
  

POP & Creative Development

• Partner with the creative team to support messaging, copywriting, and design needs for POP development and rollout.
• Maintain consistency across all in-store brand touchpoints to enhance the consumer experience.
  
  

Cross-Functional Collaboration

• Work closely with product marketing, sales, and creative to support product launches and retail initiatives.
• Liaise with external vendors, printers, and creative partners as needed.
  
  

Please note that this job description is not intended to provide an exhaustive listing of tasks, activities, or responsibilities required of the employee in this role. Tasks, responsibilities, and duties may change without notice.

Skills

• Strong organizational and project management skills
• Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word)
• Familiarity with Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• Strong written and verbal communication skills with attention to detail
• Strong cross-functional collaboration skills
• Strong technical aptitude to learn new programs/systems
• Project management skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment
  
  

Minimum Requirements

• Must be 18 years of age or older.
• HS Diploma or GED
• Must be legally authorized to work in the United States and have IDs needed to verify.
• English proficient (reading, writing, speaking, comprehension)
• Successful completion of a criminal background check is required
  
  

Preferred Education/Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 1-3 years of experience in brand marketing, retail marketing, or a related role (internships included).
• Experience with asset management systems and distribution processes preferred.
• Background in retail, consumer goods, or wholesale marketing a plus.
• Passion for innovation, performance lifestyle, and building meaningful brand experiences.
  
  

Physical Requirements

ACTIVITY

FREQUENCY ACTIVITY

FREQUENCY

N

Never

O

Occas

F

Freq

C

Const

N

Never

O

Occas

F

Freq

C

Const

Lift/Carry

10 Lbs. Or less

x

Climb

x

11-15 Lbs.

x

Crawl

x

16-20 Lbs.

x

Reach

Above Shoulder

x

21-40 Lbs.

x

Reach Outward

x

41-50 Lbs.

x

Handling/Fingering

x

50- 100 Lbs.

x

Stand

x

Over 100 Lbs.

x

Push/Pull

Walk

x

12 Lbs. Or less

x

Sit

x

13-20 Lbs.

x

26-40 Lbs.

x

Drive

41-100 Lbs.

x

Automatic

x

Standard

x

Bend

x

Squat/Kneel

x

Twist/Turn

x

Type/Keyboard

x

Appropriate work intensity level: Sedentary Light Medium Heavy Very Heavy

Key

N-Never

O-Occasional; 1-33% of time

F-Frequent; 34-66% of time

C-Constant; 67-100% of time

BEDGEAR® is proud to be an Equal Opportunity Employer that participates in the E-Verify program!