Program Marketing Coordinator

What We're Looking For

The Program Marketing Coordinator will develop and execute focused, program-level marketing strategies to enhance Baylor’s competitive position in key academic disciplines. This position will craft tailored messaging, launch innovative campaigns, and collaborate with academic units to drive awareness, differentiation, and enrollment across targeted programs. 

A bachelor's degree and three years of work experience are required. Five years of relevant experience is preferred. 

Additional experience or education will be considered in lieu of one another.

The successful candidate will exhibit the following skills, abilities and other characteristics:

• Experience in marketing, ideally in higher education or in a context of targeting distinct market segments or program areas
• Strong experience with digital marketing channels (email, social media, SEO/SEM, display) and campaign analytics
• Excellent writing, editing, and storytelling skills; ability to translate academic value propositions into compelling messaging
• Ability to collaborate across organizational units and influence stakeholders (faculty, academic leadership, admissions)
• High level of initiative, creativity, and willingness to pilot new marketing tactics
• Strong analytical mindset and comfort working with data, metrics, and performance dashboards
• Project management skills; ability to manage multiple campaigns concurrently, ensuring deadlines and quality
• Familiarity with marketing technologies (e.g., CRM, email automation, web analytics tools) is preferred
• Experience marketing academic programs, graduate education, or professional education
• Knowledge of trends in higher education enrollment, program differentiation, and competitor landscapes
• Experience in content marketing (blogs, video scripts, podcasts) or inbound marketing
• Knowledge of Baylor brand, culture, or internal operations (preferred but not required)

Must be able to travel outside of the state of Texas. 

A hybrid work arrangement will be considered on a case by case basis.

Applicants must currently be authorized to work in the United States on a Full-Time basis. 

What You Will Do

• Design and implement marketing campaigns aimed at specific academic programs to attract prospective students, internal referrals, and stakeholders
• Develop program-level messaging, value propositions, collateral, and digital content that highlight each academic program’s strengths and unique differentiators
• Partner closely with academic department chairs, program directors, faculty, admissions, and campus visits to align strategic initiatives with program goals and priorities
• Use market research, competitor benchmarking, data analytics, and audience segmentation to identify opportunities and inform messaging strategies
• Monitor campaign performance (e.g., lead generation, engagement, conversion metrics) and continuously optimize messaging, channels, and tactics
• Propose and test new ideas, pilot initiatives, or micro-campaigns to raise Baylor’s visibility in target disciplines
• Ensure brand consistency and adherence to university marketing standards while allowing for program-specific customization
• Support content development — e.g., writing web copy, email campaigns, social media posts, print materials, video briefs tailored to program audiences
• Coordinate with central marketing and admissions teams to synchronize campaign timing, budgets, resource allocation, and cross-program efforts
• Prepare reports and present insights to senior leadership on program-level marketing outcomes, ROI, and strategic recommendations
• Perform all other duties as assigned to support Baylor’s mission
• Ability to comply with University policies
• Maintain regular and punctual attendance

What You Can Expect

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family’s wellbeing and allows you to be a part of the life of a vibrant and active college campus.  To learn more, go to Baylor Benefits & Advantages.

Explore & Engage

Learn more about Baylor and our strategic vision, Baylor in Deeds.  Also, explore our great hometown of Waco and the many opportunities to engage locally.  If you are new to Central Texas, This is Waco!