What are the responsibilities and job description for the Digital Marketing Contractor position at Bayforce?
Digital Marketing Contractor (Connected Services)
Location: Preferred Milwaukee, WI (Remote Considered for Strong Candidates)
Contract Type: Contractor
About the Role
We are seeking a dynamic and resourceful Digital Marketing Contractor to join our team and drive awareness, engagement, and lead generation for our Connected Services solutions. This role is ideal for a strategic thinker with hands-on experience in SaaS marketing, a passion for technology, and the ability to thrive in a fast-paced environment.
Key Responsibilities
- Develop and execute digital marketing campaigns to increase brand recognition and generate qualified leads.
- Create and maintain the Connected Services marketing roadmap, including messaging strategy and tactical plans.
- Design and implement engagement activities (events, social media, tradeshows) tailored to our Ideal Customer Profile (ICP).
- Build nurturing mechanisms (newsletters, email campaigns, social content) to support the sales cycle.
- Collaborate with product management to create launch materials, sales collateral, and product marketing content.
- Serve as the primary liaison between Connected Services and Corporate Marketing teams to ensure alignment with brand guidelines and initiatives.
- Produce high-quality digital content (graphics, copy, and multimedia) in-house—not just managing agencies.
Deliverables
- Executed digital marketing campaigns with measurable results.
- A clearly defined marketing roadmap for Connected Services.
- Marketing collateral (e.g., sales decks, one-pagers, case studies).
- Event support plans and post-event engagement strategies.
- Product launch materials and press release content.
Qualifications
- Required: 5 years of marketing experience supporting technology products, with SaaS background.
- Bachelor’s degree in Digital Marketing, Communications, or a related field.
- Hands-on experience creating digital content (graphic design, writing, multimedia)—not just overseeing agencies.
- Strong writing, organizational, and planning skills.
- Experience marketing to fleet customers is a significant advantage.
- Ability to adapt quickly to changing priorities and thrive in ambiguity.
- Proficiency with digital marketing and design tools.
- Excellent communication and interpersonal skills.
Ideal Candidate
You are a self-starter with a curious mindset, keen attention to detail, and a passion for storytelling through marketing. You enjoy building strategies from the ground up and aren’t afraid to roll up your sleeves to create compelling content.