What are the responsibilities and job description for the BDR Team Lead – Marketing position at Basware?
Join Basware’s Marketing team to lead and coach a high-performing team driving inbound lead qualification, pipeline growth, and marketing-sourced opportunities across multiple channels.
As a BDR Team Lead – Marketing, you’ll be a true player-coach, spending half your time managing and nurturing inbound marketing leads while guiding and inspiring your team to drive pipeline growth and marketing-sourced opportunities.
This role combines strategic leadership with hands-on execution—perfect for someone taking their first steps on a leadership growth journey who thrives on making an impact both individually and through others.
You’ll own the marketing lead qualification process, ensuring speed, quality, and consistency, while collaborating closely with Marketing and Sales to drive pipeline growth. If you’re passionate about coaching talent, influencing strategy, and rolling up your sleeves to deliver results, this is your opportunity to shape the future of marketing development at Basware.
Key Responsibilities
As a BDR Team Lead – Marketing, you’ll be a true player-coach, spending half your time managing and nurturing inbound marketing leads while guiding and inspiring your team to drive pipeline growth and marketing-sourced opportunities.
This role combines strategic leadership with hands-on execution—perfect for someone taking their first steps on a leadership growth journey who thrives on making an impact both individually and through others.
You’ll own the marketing lead qualification process, ensuring speed, quality, and consistency, while collaborating closely with Marketing and Sales to drive pipeline growth. If you’re passionate about coaching talent, influencing strategy, and rolling up your sleeves to deliver results, this is your opportunity to shape the future of marketing development at Basware.
Key Responsibilities
- Qualify and develop leads, modeling best practices in outreach, research, and consultative conversations
- Lead and coach a high-performing team to meet SLA and quality standards across inbound lead sources (forms, events, webinars, content engagement)
- Design and enforce speed-to-lead processes, ensuring timely engagement and effective strategies
- Deliver actionable insights by ensuring persona-based intelligence and call notes are accurate and valuable for Account Executives
- Drive conversion of qualified leads into Sales Accepted Leads (SALs) and oversee scheduling of discovery meetings to meet pipeline goals
- Maintain CRM data integrity, setting standards and coaching on best practices for lead management
- Collaborate with Marketing leadership to refine lead quality, conversion trends, and messaging—bringing team insights to strategic discussions
- Champion continuous learning, fostering product, industry, and persona knowledge development across the team
- Own team performance metrics, including SAL creation, booked meetings, and conversion rates, while providing analysis and improvement plans
- Bachelor’s degree in Marketing, Business, or related field
- 2 years of experience in inbound sales development or marketing
- Strong understanding of inbound marketing and lead management processes
- Proven ability to coach and develop high-performing teams
- Excellent communication, analytical, and problem-solving skills with ability to convey ideas clearly to influence stakeholders at all levels
- Familiarity with CRM systems (e.g. Salesforce) and marketing automation platforms
- Data-Driven Decision Making including use of insights and analytics to guide strategies.
- Increased inbound lead conversion and pipeline contribution
- Improved BDR, SDR or MDR productivity and engagement
- Enhanced collaboration between Marketing and Sales
- Consistent achievement of team quota and SLA compliance