Director of Sales

About Baselayer: 

Trusted by 2,200 financial institutions, Baselayer is the intelligent business identity platform that helps verify any business, automate KYB, and monitor real-time risk. Our B2B risk solutions and proprietary identity graph leverage state and federal filings, as well as exclusive data sources, to prevent fraud, accelerate onboarding, and reduce credit losses.

We’re scaling rapidly — building the future of business identity infrastructure for financial institutions, fintechs, and enterprise platforms.

About You:

As Baselayer’s Director of Sales, you’ll redefine how we drive revenue and scale our go-to-market motion. Reporting directly to the CEO, you’ll own the strategy, systems, and people that power sales execution and growth. You’ll oversee a high-performing team of five (and growing), optimize our existing sales tech stack (HubSpot, Apollo, and more), and build the playbooks, sequences, and strategies that define Baselayer’s next phase of expansion.

You’ll combine analytical rigor with hands-on leadership — setting ambitious targets, creating accountability, and ensuring Baselayer remains a category leader in B2B risk and identity solutions.

• 5–10 years of sales or revenue leadership experience in high-growth B2B SaaS environments.
• Proven success building and scaling GTM processes — ideally within fintech, risk, compliance, or data infrastructure sectors.
• Deep experience with HubSpot, Apollo, and related tools for sales enablement and automation.
• Analytical, data-driven mindset — you track what matters and iterate fast.
• Excellent communicator with strong executive presence and ability to influence both C-level prospects and internal stakeholders.
• Strategic operator who’s also not afraid to roll up your sleeves.
• Hungry for growth — motivated by impact, ownership, and equity upside.

Responsibilities:

• Own revenue operations: Oversee sales processes, pipeline management, forecasting, and reporting.
• Optimize the GTM stack: Manage and refine tools like HubSpot and Apollo; recommend new systems or integrations to enhance performance and automation.
• Design and execute sales strategy: Build and continuously improve outbound/inbound sequences, messaging, and lead qualification frameworks.
• Lead and develop the sales team: Coach, motivate, and grow a team of 5 sellers, fostering a performance-driven, feedback-oriented culture.
• Drive growth and retention: Partner with Marketing and Manage Customer Success to expand existing accounts, increase renewals, and improve LTV.
• Collaborate cross-functionally: Work closely with the CEO, Product, and Engineering to align commercial strategy with customer needs and product evolution.
• Report and forecast: Deliver accurate pipeline, KPI, and revenue projections to leadership and investors.

Benefits:

• Comprehensive benefits: 100% paid health, vision, and dental insurance for employees.
• 401(k) match: Company match up to 4%.
• Wellness support: Gym membership reimbursement to help you stay active and balanced.
• Time off when you need it: Flexible PTO so you can recharge without red tape.
• In-person energy: We’re based in NYC and meet in the office 3–5 days a week - but flexible remote work is always on the table.
• Competitive compensation: We pay well and back it with equity - we want you to think and act like an owner.
• Career rocket fuel: You'll help build the foundation of a high-growth startup, working side by side with experienced founders and team members who've done it before.
• A seat at the table: We believe in transparency, radical candor, and giving every team member a voice

Salary Range:
$150k – $300k, Plus Bonus | Equity: 0.20% – 0.75%