Paid Media Specialist

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Job description

Position Overview

As a leading provider of commercial-grade site furnishings and traffic safety products, Barco Products is a fast-paced and growth-oriented company that rewards hard work, collaboration, and results. We are looking for a results-driven Paid Media Specialist to develop, execute, and optimize paid advertising campaigns across multiple digital platforms. In this role, you will be responsible for driving qualified traffic, generating leads, and achieving key performance sales and ROAS goals by leveraging your expertise in paid search, paid social, and programmatic advertising. You will collaborate closely with the marketing team and stakeholders throughout the organization to align campaigns with business objectives and unlock growth opportunities. This position requires an analytical mindset, strong project management skills, and the ability to thrive independently in a fast-paced environment.

Responsibilities

• Develop and implement paid media strategies across platforms including Google Ads, Microsoft Advertising, Meta (encompassing Facebook and Instagram), LinkedIn Ads, YouTube, Reddit, native, and programmatic channels.
• Manage day-to-day campaign operations including building, launching, monitoring, and optimizing campaigns to meet or exceed KPIs such as ROAS, CPA, and conversion rates.
• Maintain and manage Google shopping feeds in the Google Merchant Center.
• Work with the SVP of Marketing Strategy to ensure paid media strategies and campaigns align with business goals and objectives.
• Write compelling copy and collaborate with creative teams to produce engaging visuals aligned with brand guidelines to maximize paid media performance.
• Monitor and analyze campaign performance using analytics dashboards, including GA4, and make data-driven recommendations to refine strategies.
• Conduct A/B testing on ad assets, copy, and landing pages to maximize campaign effectiveness.
• Manage budgets and bids strategically to optimize return on investment (ROI).
• Formulate regular weekly/monthly reporting and communication on the status of campaigns, competition, new initiatives, budget pacing, and performance results to key stakeholders throughout the company.
• Stay current on industry trends, competitor activity, platform updates, and best practices to continuously improve paid media initiatives.
• Demonstrates strong time management skills by prioritizing tasks, meeting deadlines, and efficiently managing workload in a fast-paced environment.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in marketing, Advertising, Communications, or a related field, or equivalent experience.
• Minimum 3 years of proven experience managing paid media campaigns in search, social, display, and video platforms.
• Strong analytical skills with experience in data-driven decision-making, including familiarity with Google Analytics (GA4) and other analytics tools.
• Knowledge of digital marketing platforms such as Meta Ads, Google Ads, Microsoft Advertising, Google Merchant Center, Google Tag Manager, Google Analytics (GA4), Google Search Console and SEMRush.
• Google Ads and Google Analytics certified.
• Demonstrated ability to achieve and exceed KPIs such as ROAS, CPA, and conversion rates.
• Proficient in configuring UTM parameters and implementing tracking tags/pixels in Google Tag Manager to ensure precise campaign performance measurement.
• Excellent copywriting skills and experience crafting engaging ad content across platforms.
• Knowledge of implementing UTM parameters and tracking tags/pixels for accurate campaign measurement.
• Experience with Amazon Ads is a plus.
• Proficiency in Microsoft Excel.
• Proven track record of working autonomously, managing multiple campaigns, and collaborating effectively in a small team environment.
• Excellent verbal and written communication skills.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance
• Medical and Dependent Savings Accounts (HSA, FSA)
• Employee Assistance Program
• Hybrid Work Environment- up to 6 days per month work from home

IMPORTANT DETAILS:

• Please note this role is based on site at our Batavia, IL location
• This position is not eligible for visa sponsorship. Candidates must be authorized to work in the United States without the need for employer sponsorship.
• Candidates should be aware that the company does not provide relocation assistance for this role.
• Travel is minimal and, if required, will typically not exceed 10%.

Barco Products is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We value the unique perspectives that every individual can bring to our team. We encourage applications from individuals of all backgrounds and experiences.