VP of Sales

Brief Description

About Baldor Specialty Foods

Baldor Specialty Foods connects the best food growers in the world with chefs at the best restaurants, retailers, hotels, schools, and corporations on the East Coast. Equipped with a curated offering of quality ingredients, an industry-leading digital ordering platform, and a team of people who know good food, we take pride in our radical hospitality. For the last three decades, we have made it our mission to deliver exactly what chefs need, when they need it, resulting in continuous double-digit growth for our company. Our 2,500 employees are dedicated to creating seamless solutions for more than 14,000 customers from Maine to Virginia, and our Sales team is among our greatest brand, product, and customer champions.

Overview

Baldor Specialty Foods is a market leader in food manufacturing and distribution, known for quality, innovation, and deep partnerships across the food ecosystem. As the company continues its strong growth trajectory, we are seeking a Vice President of Sales to lead and scale a high-performing sales organization across the East Coast and beyond.

The VP of Sales is responsible for enterprise sales strategy, revenue growth, margin performance, and the development of a best-in-class sales force. This leader will drive strategic expansion across customer channels, modernize sales processes and systems, and build a culture of accountability, performance, and customer partnership.

This role requires a commercially minded executive who combines strategic vision with operational discipline and who can translate market opportunity into scalable revenue growth.

We need a genuine food loving LEADER that is innovative, embraces technology, systems, oversees budgetary and P&L functions, has ability to hold team responsible for hitting goals and has a proven track record for growing large businesses within the food distribution industry.

Key Responsibilities:

Sales Strategy & Revenue Leadership

• Develop and execute enterprise sales strategies across all business channels and regions.
• Own revenue growth, margin performance, and overall commercial results.
• Identify market expansion opportunities, including new channels, geographies, and customer segments.
• Lead strategic planning, forecasting, and sales target setting aligned with company objectives.
  
  

Team Leadership & Organizational Development

• Lead, coach, and develop Sales Directors and broader sales leadership.
• Build a high-performance sales culture focused on accountability, execution, and customer value.
• Establish talent development, succession planning, and performance management processes.
• Drive training initiatives that elevate sales capabilities, product knowledge, and consultative selling.
  
  

Operational Excellence & Systems

• Oversee forecasting, budgeting, and SIOP processes related to sales demand planning.
• Build out technology roadmap that includes CRM implementation, data tools, and process standardization.
• Partner with Analytics to ensure actionable reporting and KPI visibility.
• Implement scalable systems and workflows to support continued company growth.
  
  

Customer & Market Leadership

• Maintain executive-level relationships with key national, regional, and strategic customers.
• Lead pursuit and negotiation of large-scale opportunities and partnerships.
• Monitor competitive trends and market dynamics to inform strategy.
• Serve as a senior ambassador for the company within the food and distribution ecosystem.
  
  

Cross-Functional Collaboration

• Partner with Marketing, Merchandising, Procurement, Transportation, Operations, and Finance to align commercial strategies with supply, margin, and customer needs.
• Ensure sales plans reflect inventory strategy, product mix, and profitability targets.
  
  

Performance Management

• Define and monitor KPIs that drive revenue, margin, and customer growth.
• Hold teams accountable for results while fostering a collaborative and performance-oriented culture.
• Provide regular executive reporting and business insights to senior leadership.
  
  

Who You Are

• An experienced food distribution executive who thrives in the back of house and understands the realities of kitchen operations and chef needs
• Strategic thinker with strong operational follow-through
• Builder of teams, processes, and scalable sales infrastructure
• Customer-centric and relationship-driven
• High accountability and performance standards
• Passion for food, quality ingredients, and the culinary industry
  
  

Minimum Qualifications

• Bachelor’s degree required; MBA or advanced business degree preferred
• 12 years of progressive food distribution sales leadership experience in a regional or national role
• Demonstrated track record of scaling revenue and leading multi-channel sales organizations
• Strong P&L and margin management experience
• Experience leading sales transformation, systems implementation, or CRM modernization
• Ability to influence cross-functional partners and operate at both strategic and tactical levels
• Exceptional leadership, coaching, and organizational development capabilities
• Data-driven decision maker with strong business and financial acumen
  
  

Benefits

Baldor is committed to supporting the well-being, stability, and long-term success of our employees. We offer a comprehensive and competitive benefits package, including:

• Paid Time Off: Vacation, sick time, paid company holidays & floating holidays
• Company-Paid Medical, Dental & Vision Coverage
• 401(k) Plan with Company Match
• Company-Paid Life Insurance
• Company-Paid Short-Term & Long-Term Disability Coverage
• Employee discounts on Baldor products
• Commuter Benefits
• Career growth and development opportunities
  
  

Join Our Team

If you’re motivated, driven, and looking to make an impact at a growing organization, we’d love to hear from you. Apply today and help shape the future of specialty food distribution with Baldor.