What are the responsibilities and job description for the Senior Email Marketing Manager - Remote Work position at BairesDev?
At BairesDev®, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.
Our diverse 4,000 team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.
When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.
Senior Email Marketing Manager at BairesDev
We are looking for a Senior Email Marketing Manager to lead the strategy, execution, and optimization of our email marketing programs. You will own the full email channel, from audience segmentation and campaign planning to performance analysis and deliverability, driving measurable impact across acquisition, engagement, and retention goals.
What You'll Do:
- Develop and own the email marketing strategy, aligning programs with broader demand generation and lifecycle objectives.
- Plan, build, and deploy email campaigns including newsletters, promotional sends, nurture sequences, and triggered flows.
- Define audience segmentation strategies and personalization approaches to improve relevance and performance.
- Lead A/B and multivariate testing programs across subject lines, content, send times, and CTAs.
- Monitor and maintain email deliverability, list hygiene, and compliance with CAN-SPAM and GDPR regulations.
- Analyze campaign performance data and report on key metrics including open rates, click-through rates, conversions, and revenue influenced.
What we are looking for:
- 4 years of experience in email marketing or marketing automation.
- Deep expertise in email marketing platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or Klaviyo.
- Strong understanding of audience segmentation, behavioral triggers, and personalization techniques.
- Proven track record of improving email performance through systematic testing and optimization.
- Solid knowledge of email deliverability best practices and compliance requirements.
How we make your work (and your life) easier:
- 100% remote work.
- Work-from-home hardware setup.
- Flexible hours - make your schedule.
- PTO, parental leave, and other special leaves.
- An excellent compensation package— well above the market average.
- Healthcare coverage (Vision and Dental).
- Life Insurance.
- 401K Plan.
- You can grow at the speed of your learning curve.
- Diverse and multicultural work environment.
- An innovation-driven environment that provides the support and resources for its professionals to thrive.
Join a global team where your unique talents can truly thrive and make a significant impact!
Apply now!