Marketing Director

Bader has been successfully managing rental communities in the Twin Cities of Minneapolis and St. Paul for more than 50 years and is one of the largest locally owned property management firms in Minnesota. This opportunity allows you to utilize your skills at Bader. We encourage you to apply today, and look forward to talking with you.

We offer GREAT benefit packages

This is a full-time benefit eligible position with:

• 401(k) with matching
• Health insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Paid time off
• Flexible spending account
• Life insurance
• AD&D insurance
• Potential Rent Discount

Schedule: Full-Time

• Monday - Friday
• 40 hours
• Marketing or On-Site Property events as needed

Compensation: 90k-110k

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following but are not limited to the job specifications contained herein.

• Portfolio Management
• Lead marketing meetings for specified portfolio
• Implement occupancy/revenue strategies to include property enhancements, improvements to increase revenue and customer satisfaction
• Update owner, regionals, executives on property performance, including quarterly Investor Report
• Track and drive property revenues to include revenue and concessions.
• Audit occupancy trends, goals, traffic, closing ratios, advertising effectiveness, and lease expirations using Yardi and other sources
• Manage monthly budget for specified portfolio
• Comp research, tracking and reporting to analyze market for specified portfolio
• Create and implement Marketing Plan and Budget for all properties in portfolio
• Manage LEM (Lease Expiration Management)
• Market Intelligence & Trend Analysis
• Lead efforts in gathering and analyzing market intelligence to identify emerging trends, competitive positioning, and customer preferences.
• Translate market insights into actionable strategies that inform product development, pricing, and promotional initiatives.
• Monitor industry shifts and consumer behavior to proactively adjust marketing tactics and maintain brand relevance.
• Technology Leadership & Product Testing
• Champion the adoption of innovative marketing technologies and platforms that enhance the leasing team's effectiveness and prospect engagement.
• Collaborate with cross-functional teams to pilot and evaluate new digital tools, CRM enhancements, and automation solutions.
• Drive continuous improvement in the prospect journey by testing and implementing tech-enabled solutions that streamline communication, personalization, and conversion.
• Online reputation
• Oversee online reputation for portfolio and implement strategies and plans to improve or keep properties in good standing
• Online / digital marketing
• Create/oversee property websites
• Create/implement and successfully manage digital campaigns
• Social media
• Implement social media plans/strategies for properties
• Event planning and management
• Create events that compliment marketing plans for each property
• Assist Marketing Director/VP of Marketing
• Brand development
• Asset Strategy (lease up, rebrand, property reposition)
• Company-wide initiatives
• Marketing Initiative Lead
• Work with team to take lead for different department initiatives. Each Marketing Director will serve as lead on one company initiative.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with proficiency in property management operations. Must have organizational, analytical and decision-making skills. Must have excellent communication, management and computer skills along with experience in Excel, Word, PowerPoint. Teams, Graphic design, social media, exposure to online platforms and software highly desirable. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE: Bachelor's degree preferred in Marketing or Communications or other related field; but must have a minimum of high school diploma. Additional highly desired experience includes event planning (or support), video editing capabilities, digital marketing strategy, HTML, and familiarity with Adobe products such as InDesign and Adobe Acrobat Pro.

LANGUAGE SKILLS: Superb verbal and written communication skills Ability to read, write and comprehend instructions, reports, and correspondence in English. Effectively present information to owners, residents, and employees of the organization. Perform all language skills in English with additional language skills a plus.

MATHEMATICAL SKILLS: Knowledge of basic accounting principles with the ability to read and understand financial statements and budgets.

REASONING ABILITY: Ability to apply common sense and sound management practices in dealing with a variety of challenges and difficult situations.

TRANSPORTATION: Must have valid driver's license and well-maintained reliable transportation.

PHYSICAL DEMANDS: While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.

Education

Preferred

• Bachelors or better in Marketing or related field
• Bachelors or better in Marketing Management or related field

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.