Digital Marketing Manager

About Us:

AZAZIE stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories. Designed in Los Angeles, AZAZIE disrupts the traditional wedding industry by presenting made-to-order gowns at an affordable price point. The brand is dedicated to promoting body-positive fashion, ensuring that all dresses, available in sizes 0-30, are meticulously cut and sewn to order. Explore our website, where you'll find hundreds of bridal and bridesmaid gowns and dresses, spanning over 80 enticing color options.

Job Overview:

We are looking for a Digital Marketing Manager who can elevate our digital marketing performance across key channels, bringing a data-driven, creative, and highly collaborative approach to driving growth.

*This role can be based out of either our Los Angeles or San Jose office.*

Responsibilities and Duties:

Growth & Channel Management

• Own end-to-end planning, execution, and optimization of digital marketing channels (email, SMS, push, paid social, display).
• Build and execute campaign calendars aligned with product launches, promotions, seasonality, and BFCM.
• Collaborate with internal teams to ensure cohesive messaging across channels and touchpoints.
• Partner with Creative and Product teams to bring campaign concepts to life and elevate product storytelling.

Performance Optimization

• Act on performance insights (CTR, CVR, RPS, CAC, ROAS, AOV, return rate, list growth, LTV) to refine strategy and continuously improve channel efficiency.
• Use data to inform segmentation, lifecycle flows, journey mapping, and personalized messaging.
• Monitor experiment results (A/B tests for creative, targeting, send time, subject lines, landing pages) and recommend next steps.

Content & Creative Collaboration

• Translate performance insights into clear creative direction for designers and copywriters.
• Ensure creatives and messaging align with brand tone, customer needs, and channel best practices.
• Review, QA, and approve email/SMS/push assets prior to launch.

Note: These duties are intended to describe the general nature and level of work performed and are not exhaustive. The company reserves the right to modify duties and responsibilities as business needs evolve.

Qualifications:

• 3–5 years of experience in digital marketing, CRM, or growth marketing (preferably in e-commerce or DTC).
• Proficient with Klaviyo, GA4, or similar analytics tools.
• Strong understanding of customer segmentation, lifecycle marketing, attribution, and a/b testing methodology.
• Comfortable analyzing data and translating insights into actionable strategies.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Strong communicator and collaborator across creative, product, engineering, and executive teams.
• Detail-oriented, organized, and proactive with a passion for continuous improvement.
• Experience in fashion, bridal, or omni-channel retail is a plus.

Benefits:

• 100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period
• Paid vacation days and sick leave
• Paid Holidays Floating Holidays
• 401k match
• Parking/Commuter reimbursement (LA based employees only)
• Free snacks and drinks in office
• Employee discount
• Gym access in building
• Company engagement events

Physical Requirements:

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close, distance and color vision.

Azazie, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Azazie, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This job description is not an employment contract. It is intended to describe the general content of and requirements for the performance of this job. Duties, responsibilities, and requirements may be changed or added at the discretion of Azazie at any time.