What are the responsibilities and job description for the Sales/Applications Engineer position at AWL?
Sales / Applications Engineer
AWL Automation is a global leader in advanced automated machinery, delivering innovative solutions to customers across the automotive and industrial sectors. We are seeking a driven and technically strong Sales / Applications Engineer to support commercial growth by combining engineering expertise with customer-focused sales execution.
What Will Be Your Role?
As a Sales / Applications Engineer, you will serve as the technical and commercial link between our customers and internal teams. You will support the full sales cycle — from initial concept and proposal development through negotiation and order execution — ensuring technical accuracy, commercial viability, and customer satisfaction.
This role requires strong application engineering expertise, commercial awareness, and the ability to collaborate across US and Netherlands-based teams.
What Do We Expect From You?
Core Responsibilities
Sales & Proposal Management
At AWL Automation, you will work on cutting-edge automation technologies within a collaborative and international environment. We offer the opportunity to combine technical expertise with commercial impact, contribute to high-profile automotive projects, and grow professionally within a global organization.
Apply Today!
If you are a technically strong, commercially minded engineer who thrives at the intersection of sales and automation technology, we invite you to apply and become part of AWL Automation’s growing team.
AWL Automation is a global leader in advanced automated machinery, delivering innovative solutions to customers across the automotive and industrial sectors. We are seeking a driven and technically strong Sales / Applications Engineer to support commercial growth by combining engineering expertise with customer-focused sales execution.
What Will Be Your Role?
As a Sales / Applications Engineer, you will serve as the technical and commercial link between our customers and internal teams. You will support the full sales cycle — from initial concept and proposal development through negotiation and order execution — ensuring technical accuracy, commercial viability, and customer satisfaction.
This role requires strong application engineering expertise, commercial awareness, and the ability to collaborate across US and Netherlands-based teams.
What Do We Expect From You?
Core Responsibilities
Sales & Proposal Management
- Participate in bidding, quoting, and negotiation processes.
- Prepare comprehensive sales proposals including technical descriptions, project conditions, cost calculations, schedules, and acceptance criteria.
- Perform technical, cost, and schedule evaluations associated with key accounts.
- Manage purchase orders, order acknowledgements, delivery coordination, and onsite logistics.
- Ensure additional work and scope changes are properly documented and commercially aligned.
- Develop automation concepts for automotive and industrial customers.
- Apply advanced engineering knowledge in robotics, laser systems, welding processes, and automation equipment.
- Support tooling, fixturing, dimensional data evaluation, and geometric tolerancing.
- Ensure alignment with automotive customer quality requirements and company guidelines.
- Contribute to lessons learned, project reviews, norms, and hour rate evaluations.
- Develop and manage customer relationships at key accounts in collaboration with Sales and Concept Engineers.
- Enter and track all projects to maintain accurate pipeline status and forecasting.
- Assist in account planning, revenue forecasting, and profitability management.
- Monitor market and competitor activities and adapt strategies accordingly.
- Maintain excellent customer communication to build and extend long-term partnerships.
- Perform cost engineering activities, including material, labor, and processing cost evaluations.
- Provide financial insight into pricing strategies and cost structures.
- Align with Planning to coordinate internal schedules and resource allocation.
- Support administrative processing of orders and offerings.
- Collaborate effectively with US- and Netherlands-based teams.
- Coordinate with Planning, Engineering, and Management to ensure offering alignment.
- Support marketing activities as required.
- Bachelor’s degree or 2–4 year Technical Degree in a related field required.
- Minimum 5–10 years of experience in Application Engineering or Mechanical Engineering.
- Experience with automotive proposal generation, contract acceptance criteria, and quality requirements.
- Strong background in robotics, peripheral equipment, laser industry standards, and mechatronics.
- Experience in weld quality (penetration, heat-affected zones, inspection processes).
- Understanding of material characteristics, including high-strength steels.
- Knowledge of control technology, manufacturing processes, and production philosophies.
- Mechanical CAD proficiency required.
- Strong communication skills with the ability to present concepts in written and visual formats.
- Financial understanding of project costing and business drivers.
- Advanced proficiency in Microsoft Excel, Word, and PowerPoint.
- Experience with earned value, risk management, capacity planning, and status reporting.
- Ability to influence stakeholders throughout the full project cycle — from design through delivery.
- Minimum 50% travel required, including domestic and international travel.
- Valid passport required or ability to obtain one promptly.
At AWL Automation, you will work on cutting-edge automation technologies within a collaborative and international environment. We offer the opportunity to combine technical expertise with commercial impact, contribute to high-profile automotive projects, and grow professionally within a global organization.
Apply Today!
If you are a technically strong, commercially minded engineer who thrives at the intersection of sales and automation technology, we invite you to apply and become part of AWL Automation’s growing team.