Director of Marketing & Customer Analytics

Director of Marketing & Customer Analytics

Location: Onsite at Avara HQ; 8401 Chancellor Row, Dallas, TX 75247

Reports to: Director of Planning & Analysis

Shop Avara is seeking a strategic and hands on-leader as our Director of Marketing and Customer Analytics to lead data-driven insights that fuel growth of our brand. This role will be the go-to partner for the Marketing and E-commerce teams – helping the organization deeply understand customer behavior, campaign performance, attribution, and lifetime value. You will blend analytical rigor with business understanding, turning complex data into actionable findings that can allow the marketing team to optimize acquisition, retention, and engagement. The ideal candidate thrives in a fast paced, entrepreneurial environment and is passionate about using data to unlock profitable customer growth and brand potential.

Key Responsibilities

Customer & Audience Insights

• Lead deep understanding of who our current customer is — their motivations, preferences, purchase drivers, and behavioral patterns.
• Own customer segmentation and profiling to identify high-value audiences and behavioral patterns.
• Analyze customer acquisition, retention, repeat purchase, and churn dynamics across channels.
• Build and maintain dashboards tracking customer KPIs (LTV, CAC, retention rate, frequency, AOV).
• Partner with the Marketing and E-commerce teams to inform targeting, personalization, and lifecycle strategies.

Marketing Performance Analysis

• Lead measurement and reporting of marketing campaign performance across paid, owned, and earned channels.
• Build and refine marketing attribution models to assess ROI and inform budget allocation.
• Identify drivers of traffic, conversion, and engagement to optimize channel strategy and creative direction.

E-commerce & Digital Analytics

• Collaborate with the E-commerce team to monitor site performance, conversion funnel, and customer journey metrics.
• Conduct deep-dive analyses on site behavior to identify conversion opportunities and UX improvements.
• Partner on A/B testing strategy and post-campaign performance evaluations.

Data Infrastructure & Tooling

• Work with Data Engineering partners to ensure data pipelines, tagging, and integrations are optimized for marketing measurement.
• Define data requirements and metrics for new marketing channels, campaigns, and customer programs.
• Implement and manage analytics tools and visualization platforms (e.g., GA4, Looker, Amplitude, or similar).

Cross-Functional Partnership

• Work closely with FP&A to align marketing performance insights with financial outcomes (CAC, payback, contribution margin).
• Collaborate cross functionally on insights that inform product development and brand storytelling.
• Present findings and strategic recommendations to cross functional partners and leadership in a clear, compelling, and actionable way.