What are the responsibilities and job description for the Director of Business Development position at Athena Health Care Systems?
Athena Home Health & Hospice is looking for an experienced hospice Director of Business Development to join our team in Connecticut!
The director is responsible for driving census growth and market expansion through strategic and relationship-driven business development activities. This is a salaried role with weekly pay. There is an incentive program.
Our agency serves hospice patients throughout Connecticut, mostly in skilled nursing settings.
REQUIREMENTS
Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or related field required.
Minimum of three (3) to five (5) years of progressive healthcare business development or marketing leadership experience, preferably in hospice or home health.
Demonstrated experience managing, coaching, and holding field-based sales or marketing staff accountable for performance outcomes.
Proven ability to drive census growth, develop referral relationships, and operate successfully in a competitive hospice market.
Strong understanding of hospice regulations, ethical marketing standards, and healthcare compliance requirements.
Excellent communication, negotiation, leadership, and conflict-resolution skills.
Ability to work independently, prioritize effectively, and adapt to changing market conditions.
Must be willing and able to work primarily in the field, traveling throughout all agency service territories as required.
Must possess a valid driver’s license, reliable transportation, and auto insurance in accordance with state and agency requirements.
DUTIES
Leads, directs, and oversees all business development and marketing operations for the hospice agency, with primary accountability for census growth and market penetration.
Recruits, hires, orients, supervises, evaluates, conducts the coaching and counseling process and separations for Marketing Liaisons in accordance with agency policy and employment law.
Provides direct field-based leadership to Marketing Liaisons, including ride-alongs, coaching, mentoring, performance monitoring, and corrective action when expectations are not met.
Establishes clear performance expectations, goals, and metrics for Marketing Liaisons and holds staff accountable for achieving referral, census, and relationship-building targets essential to agency growth.
Reviews, analyzes, and acts upon Marketing Liaison activity reports, referral data, conversion metrics, and census trends, ensuring timely follow-up and strategic adjustments.
Works closely with the Agency Executive Director to establish census projections, growth goals, and business development strategies aligned with the agency’s annual budget and strategic plan.
Establishes and maintains strong, cohesive working relationships with the Clinical Director and Clinical Team, ensuring alignment between business development activities and clinical capacity, quality, and service delivery.
Benefits:
Competitive and Weekly Pay
Holiday Pay for Hourly and Salaried Employees
Overtime Pay for Hourly Employees
Career Advancement Opportunities
Exclusive Employer Discount Program
Available for Eligible Team Members:
Employer-Paid Life Insurance
401(k) with Employer Match
Vacation and Personal Time
Health, Dental, and Vision Insurance
We are an equal opportunity employer that values diversity at all levels. All individuals are encouraged to apply. Our agency follows federal and state mandatory guidelines regarding staff vaccinations; our vaccination policy requires all newly hired staff to be fully vaccinated against COVID-19 unless they receive an approved exemption from Athena, except where prohibited by state law.