Senior Specialist - Digital Marketing, Social and Paid Media (271367)

"All candidates must be directly contracted by ASK Consulting on their payroll and cannot be subcontracted. We are unable to provide sponsorship at this moment".Job Title:  Senior Specialist - Digital Marketing, Social and Paid MediaLocation: 443 Main St, Fiskdale, MA 01518  - Hybrid RoleDuration:  12 Months Contract (possible extension)Pay Rate: $33.55/hr on W2Job Description:The Digital Marketing Specialist, Social and Paid Media, will support the strategy, development, creation, and execution of all social and paid media marketing for MWI Animal Health global portfolio of animal health brands (focus on Securos) under the direction of the Sr. Manager, Digital & Campaign Marketing.Through the ownership, activation, and management of multiple social and paid media campaigns, this person will be responsible for supporting the role that digital marketing plays in driving growth for MWI Animal Healths global animal health businesses (focus on Securos: US, UK, Nordics). This role combines strategic planning, creative development, and campaign execution, as well as hands-on creation and implementation, while balancing planning with day-to-day execution, and management and optimization of channels and campaigns. Additionally, this individual will define and own measurable goals for audience growth, engagement, and ROI across both organic and paid channels, while ensuring all programs ladder up to broader marketing and business objectives.The ideal candidate is an experienced and creative marketing professional with a proven background in content creation and growing an engaged social media audience. This individual will have experience producing and publishing engaging content that captures and retains the attention of a B2B audience,while sparking meaningful engagement and audience growth all with the end goal of attracting, growing, and retaining customers.Primary Duties and Responsibilities:Social Media Strategy:Lead the development and execute on a comprehensive social media strategy that aligns with brand values and business goals of MWIs animal health brands globally focused on Securos (e.g. US, UK, Nordics).Define channel-specific goals, content approaches, and audience engagement strategies supported by deep audience research, key performance data, and insights.Implement strategies to increase reach, engagement, and community building across all social channels.Paid Media Strategy:Lead the planning and execution of paid digital marketing strategies across social, search, and display channels to maximize visibility and return on ad spend that aligns with brand values and business goals of MWIs animal health brands globally (e.g. US, UK, Nordics).Oversee the paid digital advertising strategy including media planning,campaign setup and execution, analysis, reporting, and optimization focusing on maximizing return on ad spend across search, social, and display platforms.Monitor budget allocation, ensuring optimal spend across campaigns to maximize ROI as well as recommendations to improve ROI for brand reach.Content Creation:Develop and direct the implementation of a wide range of content forms,including video, text, still imagery, graphics, animation, and other content forms that best utilize the technology available on any given channel to achieve organic social media and paid media strategic objectivesIdeate, build, shoot, and edit effective stories that match the tone of each social platformWork collaboratively with Creative Services and other team members to bring ideas from concept to completionWork closely with digital marketing team to adapt successful social media content for other channels (website, email, etc.) as appropriateAct quickly on real-time or trending opportunities to enhance engagement and visibility, editing quickly and efficiently to deliver high-quality work,on-time and with accuracySkills, Knowledge and Ability Requirements:Demonstrated knowledge and practical campaign command of integrated digital marketing and the following individual digital disciplines: building,publishing, and maintaining paid media campaigns; setting up paid media analytics infrastructure to measure ROASDemonstrated knowledge and practical campaign command of integrated digital marketing and the following individual digital media: photography, videography,video and photo editing, graphic design, and knowledge of social media platforms native tools to create a wide range of content that suits the moment and the ideaProven experience and expertise in growing a loyal and engaged social media following (preferable in B2B)Ability to translate campaign data and provide analysis and reasoning for performance trends and future recommendationsHighly creative and innovative with experience in identifying target audiences and creating digital campaign content in-line with brand guidelines that engage, inform and motivateStrong knowledge of current social media platforms, trends and best practices including knowledge of social media platforms native tools to create a wide range of contentDemonstrable experience managing SEM/SEOProficiency in Google Web Suite (analytics, tag manager, etc).Basic knowledge of HTML and CSS a plusHighly collaborative approach and strong comfort level working in across-functional, matrixed work environment.Service-oriented and flexible to meet changing demands.Excellent problem-solving skills; ability to resolve issues effectively and efficiently.Ability to manage workload and conflicting priorities to meet deadlines.Can influence without title authorityCommunicates candidly, respectfully while defending point of viewModels behaviors consistent with a high-performance cultureNot intimidated by ambiguity or changeDriven to create a world-class customer experienceDesire for exceptional business results and positive social impactHighly innovative and analytical, as well as an ability to navigate ambiguity while investigating complex challenges across all marketing opportunitiesAbout ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunitiesASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.

Salary : $34