Marketing Manager - Alternative Investments

Overview

A growing alternative investment firm is seeking a marketing manager to drive brand visibility, thought leadership, and lead generation across digital platforms, content marketing, and industry events. This role will play a key part in shaping the firm’s market presence and engaging institutional investors, allocators, and high-net-worth individuals.

The ideal candidate brings experience within alternative investments or financial services and has a strong understanding of how to communicate complex investment strategies to sophisticated audiences.

Key Responsibilities

• Develop and execute a comprehensive LinkedIn strategy to increase engagement, brand awareness, and audience growth

• Create, schedule, and publish content including thought leadership, market insights, firm updates, and multimedia assets

• Monitor performance metrics (engagement, impressions, growth, conversions) and optimize strategy based on data insights

• Support and enhance executive social media presence through content and strategic guidance

• Stay current on social media trends, platform updates, and best practices

• Produce high-quality content including white papers, blogs, newsletters, case studies, and investment commentary

• Partner with investment professionals to translate complex strategies into clear, compelling messaging

• Maintain an editorial calendar and ensure consistent brand voice across all channels

• Manage relationships with external content creators, designers, and agencies

• Oversee website content updates and support SEO initiatives

• Identify and evaluate relevant industry conferences, sponsorships, and networking opportunities

• Manage logistics for events, including conferences, investor meetings, and firm-hosted events (e.g., roundtables, webinars)

• Develop event materials, messaging, and follow-up strategies to maximize ROI

• Partner with sales and investor relations teams to align outreach and engagement efforts

• Track and report on event performance and maintain a database of opportunities

• Support press outreach including drafting press releases, media pitches, and announcements

• Build and maintain relationships with journalists and media contacts in financial services

• Coordinate media opportunities such as interviews, articles, and commentary placements for firm leadership

• Monitor industry news and identify opportunities for timely media engagement

Qualifications Required

• Bachelor’s degree in Marketing, Communications, Business, Finance, or related field

• 7 years of marketing experience, preferably within alternative investments, asset management, or financial services

• Proven experience managing LinkedIn and digital marketing strategies with measurable results

• Strong writing and editing skills with the ability to simplify complex financial concepts

• Experience planning and executing events and conference sponsorships

• Proficiency with marketing tools (e.g., HubSpot, Hootsuite, Canva, Google Analytics or similar)

• Strong project management and organizational skills with the ability to manage multiple priorities

Preferred

• Experience marketing to institutional investors, family offices, or high-net-worth clients

• Familiarity with regulatory and compliance considerations in financial services marketing

• Experience with CRM platforms (e.g., Salesforce, DealCloud)

• Knowledge of marketing automation, email campaigns, and lead generation strategies

• Background in media relations or public relations within financial services