Real Estate Leasing & Marketing Associate

Leasing & Real Estate Marketing Associate

Established Real Estate Firm — Manhattan-In house Role

$60,000-$70,000 Base Bonus and Great Benefits

About the Role

We are looking for a driven, detail-oriented Leasing & Real Estate Marketing Associate to drive occupancy and elevate our brand across a growing residential portfolio in Manhattan, Long Island, and Connecticut. The role is designed for someone who understands how to market apartments, fill vacancies, and create demand through compelling property positioning.

This position combines hands-on leasing operations with creative marketing responsibilities. The right candidate is someone who takes ownership of their work, brings a service-first mindset to every interaction, and is motivated to grow professionally within a company that rewards initiative and results.

What We’re Looking For

Beyond qualifications, we value character. The ideal candidate is:

• A real estate marketing mindset — you understand how renters search, what catches their eye, and what drives them to schedule a tour
• Self-motivated and proactive — you take ownership of vacancies and treat every empty unit as a problem to solve
• Strong visual eye — you know the difference between a listing photo that scrolls past and one that stops someone mid-swipe
• Genuinely invested in the tenant and prospect experience from first click to signed lease
• Eager to learn, develop, and grow into a leadership role within a company that promotes from within
• Tech-forward — comfortable using AI tools, marketing automation, and data to sharpen your strategy

Responsibilities

Property Marketing & Listing Management

• Create and manage high-performing property listings on StreetEasy, building websites, Apartments.com, Zillow, and other rental platforms
• Write compelling, SEO-friendly listing descriptions that highlight unit features, building amenities, and neighborhood selling points
• Coordinate and direct professional photography, videography, 3D tours, and virtual staging for available units
• Develop and execute marketing plans for new vacancies, lease-ups, and repositioned properties
• Monitor listing performance (views, inquiries, conversion rates) and optimize based on data
• Maintain brand consistency across all property marketing materials and online platforms

Social Media & Digital Marketing

• Manage property-level and company social media accounts across Instagram, TikTok, Facebook, and LinkedIn
• Create engaging content including unit walkthroughs, neighborhood highlights, tenant testimonials, and behind-the-scenes property content
• Plan and execute targeted digital ad campaigns to drive qualified leasing traffic
• Design marketing collateral including brochures, flyers, email campaigns, and digital signage
• Track social media and digital advertising KPIs and report on campaign ROI

Leasing Operations

• Respond to inbound leasing inquiries promptly and professionally to maximize lead conversion
• Schedule and conduct property showings, open houses, and prospect tours
• Manage the full application pipeline: screening, processing, lease preparation, and move-in coordination
• Follow up with prospects through email, phone, and text to nurture leads through the leasing funnel
• Collaborate with the leasing team and property management to maintain target occupancy rates
• Maintain accurate and up-to-date records in Yardi including availability, pricing, lease status, and prospect activity

AI & Marketing Technology

• Use AI tools (ChatGPT, Canva AI, and similar) to accelerate listing copywriting, content creation, and ad development
• Leverage AI-driven analytics to identify market trends, optimize pricing strategy, and improve lead targeting
• Stay current on proptech innovations and recommend new tools or platforms that give our properties a competitive edge
• Support implementation of automated workflows for lead nurturing, follow-ups, and tenant communications

Qualifications

Required

• Minimum 2 years of Property Leasing and Marketing experience in residential real estate
• Strong written and verbal communication skills
• Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment
• Demonstrated self-motivation and a track record of taking initiative

Preferred

• Real estate photography and videography experience, including editing and post-production
• Experience running paid digital advertising campaigns (Meta Ads, Google Ads, or similar)
• Proficiency with property management software such as Yardi, RealPage, or AppFolio
• Familiarity with AI-powered marketing tools and a willingness to integrate them into daily workflows
• Knowledge of the NYC, Long Island, and Connecticut rental markets
• Experience with graphic design tools (Canva, Adobe Creative Suite, or similar)