What are the responsibilities and job description for the CRM Campaign Manager position at Arrive?
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As Arrive, we guide customers and communities towards brighter futures and more livable cities, it isn’t a challenge just anyone could take on. Luckily, we have something to help us make it happen. Our people and our values. We Arrive Curious, Focused and Together. Just as our entire brand is inspired by the North Star, the shining light leading travelers to their destinations since time began, our values guide us. They help us be at our best. For our customers. For the cities and communities we serve. For ourselves. As a global team, we are transforming urban mobility. Let’s grow better, together.
The Role
We are looking for a CRM Campaign Manager to join our Marketing department within the CRM sub-function. Reporting to the Head of CRM, you will play a pivotal role in our mission to make cities more livable. You will work closely with colleagues in the Marketing CRM team and directly with Product teams to leverage our solutions and automate communication toward our B2C customers. Your primary focus will be developing, managing, and executing campaigns and automated programs designed to attract and retain customers, actively contributing to customer engagement and revenue targets. This is a unique opportunity to influence our CRM Lifecycle strategy while being part of a growing team that is highly appreciated within the entire organization.
How To Make An Impact
You are a solution-oriented and result-driven individual who thrives in a collaborative environment. You possess a data-driven mindset, using insights to solve problems proactively. You are self-motivated with excellent verbal and written communication skills, which allow you to effectively translate business needs into customer-centric campaigns. You are adept at prioritization and have the ability to manage a variety of projects with differing due dates while maintaining ownership and accountability.
Your background
About Us
Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space. It’s about more than function, it’s about saving time and simplifying the experience of travel for everyone. Travel is more than a journey, it’s how you Arrive.
Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space. It’s about more than function, it’s about saving time and simplifying the experience of travel for everyone. Travel is more than a journey, it’s how you Arrive.
As Arrive, we guide customers and communities towards brighter futures and more livable cities, it isn’t a challenge just anyone could take on. Luckily, we have something to help us make it happen. Our people and our values. We Arrive Curious, Focused and Together. Just as our entire brand is inspired by the North Star, the shining light leading travelers to their destinations since time began, our values guide us. They help us be at our best. For our customers. For the cities and communities we serve. For ourselves. As a global team, we are transforming urban mobility. Let’s grow better, together.
The Role
We are looking for a CRM Campaign Manager to join our Marketing department within the CRM sub-function. Reporting to the Head of CRM, you will play a pivotal role in our mission to make cities more livable. You will work closely with colleagues in the Marketing CRM team and directly with Product teams to leverage our solutions and automate communication toward our B2C customers. Your primary focus will be developing, managing, and executing campaigns and automated programs designed to attract and retain customers, actively contributing to customer engagement and revenue targets. This is a unique opportunity to influence our CRM Lifecycle strategy while being part of a growing team that is highly appreciated within the entire organization.
How To Make An Impact
- Plan both the strategic communication and the actual execution of the program to ensure quality deliverables.
- Ensure effective end-to-end delivery of CRM campaigns across push, in-app, SMS, and email in collaboration with Product, Regional, and Global Marketing Managers.
- Analyze performance, set up plans, and take action to improve and optimize CRM campaigns.
- Structure A/B and/or multivariate tests to optimize campaigns and programs, incorporating content strategies to drive user engagement.
- Plan out needed personalization and dynamic content for all portions of the campaign across multiple channels.
- Develop and execute methods for upsell/cross-sell to directly contribute to revenue targets.
- Be a customer advocate within Arrive, ensuring the highest quality interactions with the user across all lifecycle channels.
You are a solution-oriented and result-driven individual who thrives in a collaborative environment. You possess a data-driven mindset, using insights to solve problems proactively. You are self-motivated with excellent verbal and written communication skills, which allow you to effectively translate business needs into customer-centric campaigns. You are adept at prioritization and have the ability to manage a variety of projects with differing due dates while maintaining ownership and accountability.
Your background
- 3–5 years of relevant working experience in CRM or marketing.
- Bachelor’s degree in a relevant field.
- Advanced proficiency in CRM tooling, preferably Braze, with the ability to build and QA complex campaign logic.
- Experience with A/B testing, experimentation, and a strong understanding of CRM and Customer KPIs.
- Basic knowledge of analytics tools such as Looker and Mixpanel.
- Demonstrated experience in cross-functional collaboration.
About Us
Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space. It’s about more than function, it’s about saving time and simplifying the experience of travel for everyone. Travel is more than a journey, it’s how you Arrive.
Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space. It’s about more than function, it’s about saving time and simplifying the experience of travel for everyone. Travel is more than a journey, it’s how you Arrive.